How to Build an Efficient Web Push Notification Strategy?
How to Build an Efficient Web Push Notification Strategy?
Push notification is one of the newest channels of digital marketing. Although it has become extremely popular in the last few years, the use of push notification in synchronization with other methods has not yet become widespread. Marketers are still looking for ways to use this feature.
Web push notification, which is the subject of this article, is a great way to connect with users. You can send instant notifications to both mobile devices and desktop devices, even if the users are not on the website at the time. Visitors can start receiving these notifications with just one click, without downloading anything and without any extra trouble.
Of course, your website traffic is of great importance as the instant notifications you will prepare can be shown to users visiting your website. The higher the click-through rate of your website, the larger the audience you can send instant notifications to.
Marketers often use this method to increase loyalty to the website and increase sales figures by keeping visitors coming back. In order to take full advantage of web push notification and incorporate this into your marketing journey, we gathered some crucial tips for you to build an efficient web push notification strategy.
Trigger Customers with Intriguing Content
Make sure that the content you prepare appeals to your target audience. You should understand what questions the customers in your ideal target audience are asking and prepare content that answers these questions. At the same time, you should make these contents understandable by adding visuals to the contents you have prepared. If the content is not good, you will not get the efficiency you want no matter how much you advertise. That’s why you should take care that the texts in your web notifications are convincing. Here are a few points to keep in mind while preparing these texts:
Send clear messages: You must do more than just write catchy slogans. Messages written in a simple and understandable language that will remain in the minds of the target audience will be much more effective. The message you give should be directly related to the subject of the notification and you should show the users what they will gain by clicking on this push notification.
Make it personal: It is no use how many notifications you send unless you address your users one-on-one and reach them with content they really care about. Netmera helps you turn every click on your mobile applications into personalized interaction through targeted push messages customized according to user actions and segments.
Call your customers to action: You should prepare messages that will rush users to click on push notification and take actions quickly. When users see your notification, they should hurry to take advantage of the discount you mentioned or to download the article you shared before it is removed from the website. Action-oriented texts motivate customers. The engagement and retention rates of such texts are much higher than ordinary ones.
Make your customers feel special: Customers visiting your website want to feel special and take advantage of limited-time special offers. If you are offering a product that the customer is already interested in with a discount until a certain day, the customer will want to take advantage of this opportunity before that day. Therefore, the conversion rate of the push notification will be high.
Make the Most of Your Web Notifications with Netmera’s Web Push Module
Netmera’s powerful web push notification module helps marketers and brands from different industries including media, e-commerce, gaming, and retail send personalized and time-sensitive CTAs and re-engage lapsed customers with efficient web push notifications.
Retain, reactive and convert users
Retain and re-engage users with real-time web push notifications. Send promotions for your service or product with important alerts and announcements, send posts on the latest episode of their favorite series, and engage them with contextual alerts while they’re on your desktop or mobile site. Announce a new feature, send a reminder to complete the signup process or drive mobile downloads.
Add rich content to your notifications
In addition to the content, the appearance of your message is also very important to attract users. Netmera helps you enrich your notification content with titles, descriptions, images, videos, gifs and more.
Automate different scenarios
With Netmera’s powerful Tag Manager, you can automate your messages to trigger when you post a new content and tailor each notification based on user preferences and behavior. You can send reminders on cart abandonments, share promotions or product announcements, send updates on users’ social activities (getting a new follower, dm, follower etc.)
Combine the power of mobile and web
Multi channel communication is the key in customer journey. With Netmera, you can start a conversation on the web and continue on mobile or vice versa. You can add download links on your website to get users to download and drive traffic to your mobile app.
Deliver it fast
Timing is the essence when it comes to delivering your message to your audience at the right time. Send fast push notifications on flash news, goal alerts and more to reach users the fastest by getting ahead of your competitors and get clicks to increase revenue.
Support
Netmera supports sending web push notifications through desktop and browser notifications via Google Chrome, Safari, Firefox, Android browsers and more.
Netmera supports sending web push notifications to mobile browsers on Android applications.
Boost Your App Performance & User Engagement with In-App Widgets
Improve Your App Performance and User Engagement with In-App Widgets
For mobile app marketers, it’s harder than ever to convert first-time users into loyal users. In fact, after downloading a mobile app, more than three-quarters of people only open it once. No doubt you want your mobile app to increase all in-app time spent by the average user. To achieve that, you need to develop a user engagement strategy for your mobile app.
One of the most efficient ways of increasing your app engagement is to improve your app communication – that is; in-app communication. Consumers spend 85 percent of their online mobile time inside an app. This means being able to engage active users while using consumer behavior features to drive certain actions.
Considering that in-app messaging is based on analytics and contextual user behavior, it can be triggered based on user interactions. With its customizable structure, it is better at providing information based on user expectations, and provides a smoother progression from initializing to conversion.
Better In-App Messages Through Netmera’s Easy-to-Use Widgets
In-app messages give you access to customers who don’t even allow app notifications. With the quick buttons in the pop-up permissions you can easily direct your opt-out users to allow push and location permissions for your application. In order to take full advantage of in-app messaging you must create beautifully-formed messages. You will deliver your message to users much more effectively with widgets that have been designed with visuals and texts in mind.
Widgets show timely personalized content from your app to your audience. These are a small window to the most relevant information of your mobile app. Widgets increase mobile app engagement and improve user experience by allowing your users to see information at a glance without opening your app. With Netmera, you can improve your in-app messages’ performance through easy-to-create widgets.
Netmera Widget Design Tool
Netmera allows you to quickly and easily create pop-ups that you can embed on your site or app in a few simple steps.
Netmera’s Widget Design Tool is designed with an easy-to-use interface that gives you full control of every widget element. This way, you can create engaging and effective messages in just a few minutes.
Easy-to-use: Without the need of professional help from advertising agencies you can easily design your own widgets and put it in your app with the drag-drop editor.
Fully-customizable: Choose and customize every element of your widget templates (editing text, adding images or forms, adjusting size, etc.)
Highly responsive: Direct your users to various pages and make them take certain actions with different actions added to the components in the widgets.
When you create widgets with Netmera, you can also take advantage of Netmera’s targeting, segmentation and machine learning algorithms to deliver personalized content to every unique visitor on your site.
With marketing automation scenarios you can create and automate adaptive scenarios shifting the experience and moving customers to a different campaign to better match their interests. For example, you can automate special discount to a customer who has purchased your product in the last 30 days, or send a bundle of sports content to a user who has clicked every football news recently.
You can also set limits to prevent users from constantly viewing the same widget, making users see a survey once in 3 months, or preventing users who have viewed one of the surveys from viewing another one in the same month.
In short, in-app messaging is a great way of connecting with your customers, understanding their preferences, and increasing conversions. Discover the power of in-app messaging with Netmera now.
How to Build an Efficient Mobile Push Notification Strategy?
How to Build an Efficient Mobile Push Notification Strategy?
According to research, mobile users look at their mobile phones 70 times a day, approximately every 15 minutes. While this is the case, push notifications have become an indispensable new communication channel for brands.
With push notification, users can be instantly informed about campaigns, news, cargo tracking and more, and in-app interaction can be increased. Brands can easily reach their marketing goals with a well-planned push strategy. We have listed the important criteria that should be considered while creating this strategy.
Content Is Still King
The content of your notification should accurately describe the campaign and draw the user in. Therefore, it should contain a call to action (CTA) message, that is, a message that activates the user. It only makes sense when the right content with the right message reaches the right user. This brings us to the next topic.
You should also note that the tone of voice of your notifications must be understandable. In order to avoid ambiguous, unrelated messages, you should keep your message short, understandable and coherent.
Make It Personal with Personalized Messages
By measuring the behavior, demographic information and habits of the users, you can deliver messages your users want to receive. Personalized push notification easily differentiates you from competitors. For example, a push notification sent for a campaign in a menswear brand should not be sent to women. However, you can also target women for the same campaign with a message such as “the best gift for men”. By sending a campaign to both women and men at the same time with different messages, you can evaluate the feedback you get. The important thing here is to set up the right communication strategy, taking into account what is targeted with which campaign.
With Netmera, you can turn every click on your mobile services into a personalized interaction through targeted push messages. As you increase the personal experience, you will make your users feel more special, making them more engaged with your service and be more active, and thus significantly increase conversion rates.
Pay Attention to Post Frequency
The frequency of the push notification is actually a very important issue. The user can be attracted to interact with the application at certain intervals. If it is sent aggressively frequently, users will not be interested in push notifications at some point. On the other hand, useful traffic can be attracted to the application by sending effective notifications at regular intervals.
Push notifications that are sent too often, which will not provide any benefit to the user, may push the user to delete the application. So you should definitely avoid boring your customers by sending the same thing over and over. Another effective way of deciding the push frequency is to ask your customers. Simply ask them for the time period they want to receive the notifications, and you can reach them whenever they want with their feedback.
Send Location Based Messages
Messages that will increase interaction can be prepared based on the location information of the users. On a rainy day for example, only users in that rainy location can receive the message “rain boots at your door tomorrow with cargo on the same day”.
In order to help your location based messages, Netmera has an advanced location-based technology infrastructure to help you deliver your message to the right person in the right place. Through the use of GPS networks, Bluetooth, and real-time location tracking allows you to deliver targeted messages and track customer data.
Level Up Your Marketing Journey with Netmera-Mixpanel Integration
As Netmera, we continue to strengthen our platform, providing a holistic marketing solution that helps our users to offer everything their customers may need in their purchasing journey. As the last step of this, we offer a new marketing solution for our users with the Mixpanel partnership we have established.
Skyrocket Your Marketing Journey with Netmera-Mixpanel Integration
What Does the Netmera-Mixpanel Integration Offer?
All organizations with a digital presence need data, that’s for sure. To be successful, a variety of tools are needed to make sense of the collected data. In cooperation with Mixpanel, one of the most powerful product analysis tools on the market, we help our users collect the right data and efficiently use it in their marketing strategies.
With the Netmera-Mixpanel integration, Mixpanel users who choose Netmera as their engagement tool can automatically transfer the audiences they created in Mixpanel to Netmera and send various posts (i.e. push notifications, email, SMS, in app messages) to these audiences.
Basically, while using Mixpanel for user, product and data analysis, you can use Netmera for your engagement, customer experience and marketing automation plans based on this data. For example, with Netmera you can continue performing your marketing strategies including mobile or web push sending and more suitable for the audience you have obtained with Mixpanel.
How Does Netmera-Mixpanel Integration Work?
You can start using Netmera-Mixpanel integration by entering the user information on the Mixpanel and the project to be integrated on the screen on Netmera.
It is possible to transfer the cohorts that you have segmented only with certain prefixes to Netmera. For example, you can send the audiences you create to Netmera only to send push notifications, apart from the audiences you create to measure analytics data. You can also decide on the refresh frequency of the segments on the screen.
Since Mixpanel removed the push sending feature and you used Mixpanel as an engagement and analytics platform, you can now regain these two superpowers with the joint use of Netmera-Mixpanel.
You can easily transfer the cohorts you created with the internally defined events to Netmera. You should also note that these cohorts are regularly refreshed. Thus, you can retarget the audiences you created using Mixpanel analytics in Netmera, and start sending push notifications or in-app messages.
The second use case is that our existing customers, who currently use Netmera as an engagement and Mixpanel as a comprehensive analytics tool, can likewise use the capabilities of the two products together with the segments transferred from Mixpanel to Netmera.
What Is Permission-Based Marketing and How Does It Work?
What Is Permission-Based Marketing and How Does It Work?
The marketing in general determines the group to which it will address and determines a selling strategy accordingly. Traditional marketing methods aim to sell products or services to users in a wide range of ways by attracting them. Today, mass marketing methods are gradually fading away with the development of technology and are being replaced by permission marketing, which is a much newer generation marketing method.
With the development of internet and telecommunication methods, users may want to take part in authorized marketing methods. The customer, who shares their phone and email address with the seller, may also share some of their personal information over the internet. Accordingly, advertisements and discounted products suitable for the buyer’s interests are sent to the buyer via various channels, primarily SMS and email.
The basis in permission-based marketing is the bond based on the knowledge to be created between the customer or the seller. While the consumer knows what he/she wants, the marketer can know what this only if the user tells him. In permission marketing, which is a personalized marketing method, the company that offers the products collects information from the person through a questionnaire or form. Although this information is usually via SMS, e-mail is also frequently used in this type of marketing method.
For delivering efficient permission marketing, you should invite enthusiastic customers as well as those who are not yet willing to your permission marketing space. You can do this best by offering opportunities, privileges or gifts to the customer for whom you will receive marketing permission. Thus, while making a positive impact on your brand, you also gain a buyer who can make purchases for the future. Getting the customer in the first place is very important for commercial success. In this way, loyal customers related to your products always add more to your company.
Benefits of Permission-Based Marketing to the Company and the Customer
Permission-based marketing offers great benefits to marketers. Specific buyers can be targeted more accurately, thanks to point-and-shoot marketing instead of a large unknown audience. Thus, more stable and higher sales can be obtained. There is no wasted SMS and mail traffic, so the marketing budget is used more appropriately and effectively.
Since SMS and emails are sent in line with the customer’s request, the customer does not become alienated from subscription and brand use, on the contrary, opportunities and campaigns increase brand loyalty. Permission marketing method, which is important in finding potential customers, provides an opportunity for the customer to reach the seller and evaluate their products.
The benefits of permission-based marketing for the customer are also numerous. Instead of random marketing messages that will distract customers throughout the day, they receive marketing messages that are directly relevant to them. Thus, they will receive information about the products they really want to buy or plan to do so. Thanks to these product messages, which are shaped according to their interests, purchase codes and invitations that will be useful in their purchases.
Customers can choose not to receive information messages about products that they are no longer interested in and that they have applied to unsubscribe from, and they can use the service by turning it on again when they want.
SMS Marketing Strategies to Maximize Engagement
SMS Marketing Strategies to Maximize Engagement
Many brands around the world use SMS marketing effectively for promotional purposes. However, although SMS is one of the best promotional tools, it needs to be well managed. If your SMS strategy is not systematic and regular, you may not get the efficiency you expect from the SMS you send. It is not difficult at all to get the efficiency you want from SMS marketing. With a proper strategy and minor improvements, you can have a real SMS plan.
Deliver Personalized Content to Your Audience
Everyone wants to feel special. Reach your customers with messages that will make them feel special. Thus, they will be more likely to participate in your campaigns and you will take your SMS marketing strategy one step further. The more personalized the content you send, the easier it is for the customer to adopt that message. If you reach everyone with an SMS that is obviously not sent by copy-paste method, the customer will feel more special and that you value him.
To take full advantage of it, you can use Netmera to deliver more relevant, connecting and personal text messages. You can deliver a more personal SMS communication by adding personalized info such as subscription expiry, contract renewal date in your SMS texts.
Send Clear and Understandable Messages
You should give your customers the most relevant information you can tell in 160 characters. While doing this, being clear and understandable is one of the most important points. You should invite your customers to your product with a single sentence and show your potential customers your possibilities. You should use a text written in a fluent language without deviating from the subject by acting in line with the subject you have determined in this text, which has a certain length.
Do not Hesitate to Be Proactive
The basis of self-promotion and an effective SMS strategy is a good introduction of the company and its products. A good promotion can come with useful information. If every newly released product or service is sent to users as an SMS, both your brand’s awareness will not be lost and your customers’ continuity with your products will be ensured.
Every correct message sent will be reflected back to you. If you position the right content with the right customer, this return will be permanent and your customer will continue to prefer you as long as they are satisfied. Do not forget to avoid boring your customers by sending the same thing over and over.
Choose Your Timing Right
Timing is one of the most important aspects when reaching out to a customer. When you text a customer who’s been working all week on a Sunday, it’s most likely a message that won’t get a good response. People don’t want to be flooded with advertising on the weekends. Messages delivered in the morning on weekends will often create the opposite effect and create a reservation about the brand.
In order to prevent this, it would be best to deliver your messages during working hours on weekdays. Although we can generalize the times of the messages to be sent, you can ask your customers who want to receive permission SMS for the time period they want to receive the messages, and you can reach them whenever they want with their feedback.
How to Create a Mobile Marketing Strategy that Engages Customers
How to Develop a Mobile Marketing Strategy to Boost Customer Engagement?
Mobile marketing is a multi-channel digital marketing strategy that aims to reach the target audience through every possible channel including websites, email, SMS, social media, apps on smartphones, tablets or other mobile devices. Today, 80% of internet users own a smartphone. Therefore, effective mobile advertising, understanding your mobile audience, designing mobile friendly content and strategic use of mobile marketing and applications are very important for mobile marketing.
If you have not developed a mobile strategy in the digital marketing field, where the competitive environment is extremely angry, it will be more and more difficult for your business every day. Let’s take a look at what you can do to develop an effective mobile marketing strategy.
Know Your Target Audience
Understanding your audience is the first step in any marketing strategy, as well as the first step in a mobile marketing strategy. It’s easier to set a channel and voice for your marketing messages when you have a clear picture of your target audience.
You should also work to examine the mobile habits of your target audience in detail. For example, how much of web usage happens on mobile? Do users feel comfortable completing a purchase on smartphones? Which communication channels do you get more feedback from? At what times does your audience visit your service?
The simplest way to answer these questions is to research big data reports on mobile usage. At this point Netmera’s powerful and intelligent analytics solutions process millions of data to help you grow your business and provide individualized and engaging customer experience on mobile services. You can understand what your customers really want and deliver the most relevant content and create individualized, engaging, and purposeful mobile experiences.
Create Metrics to Qualify Your Mobile Marketing Process
Understanding your audience is the first step in any marketing strategy, as well as the first step in a mobile marketing strategy. It’s easier to set a channel and voice for your marketing messages when you have a clear picture of your target audience.
You should also work to examine the mobile habits of your target audience in detail. For example, how much of web usage happens on mobile? Do users feel comfortable completing a purchase on smartphones? Which communication channels do you get more feedback from? At what times does your audience visit your service?
The simplest way to answer these questions is to research big data reports on mobile usage. At this point Netmera’s powerful and intelligent analytics solutions process millions of data to help you grow your business and provide individualized and engaging customer experience on mobile services. You can understand what your customers really want and deliver the most relevant content and create individualized, engaging, and purposeful mobile experiences.
Evaluate Your Results
After implementing the mobile marketing strategy, you should test the data you obtained using successful and professional analytics tools. Here are some questions you need to find answers to;
- How much was the mobile content that I presented to potential customers consumed?
- Do I need to optimize in my next mobile marketing process?
- How much traffic did my website get? What can I do to get more traffic?
- How can I get more effective results from metrics such as bounce rate, pageviews, etc.?
As you can see, an important reason for the evaluation process is not only to measure your success, but also to reveal the plans you will make for your next activities. With Netmera‘s powerful analytics data you can measure conversion rates, retention rates, and revenue easily. You can manage and improve your metrics such as activations, subscribers, and lifetime values and optimize your marketing performance firsthand with helpful insights and reports.
Digital Marketing Trends to Watch in 2022
Digital Marketing Trends to Watch in 2022
The digital marketing landscape has changed forever in 2020, especially after the global pandemic that has kept millions of people at home for weeks and shut the doors of thousands of businesses. However, in order to keep moving forward, it is necessary to pay attention to the changes and developments in the field of digital marketing. Only in this way can you meet the demands of your target audience.
For the same reasons whether you’re a professional marketer or a startup you should keep up with the latest trends in the digital world such as search engine optimization, mobile marketing, social media campaigns, email marketing, paid advertising on social media channels and more.
Let’s take a look at some of the top trends that will shape your digital marketing approach and help you grow your business and revenues in 2022.
1. The Rise of Artificial Intelligence in Digital Marketing
Artificial Intelligence (AI) is now used by many companies across all industries, including retail, banking, media, healthcare and more. It is also increasingly used for marketing purposes.
AI can not only automate basic tasks like reporting website traffic, but also suggest keywords to optimize a company’s organic search rankings and even predict what customers will buy in the future based on their past purchases and browsing history.
No matter what industry you are serving, you should take full advantage of AI to stay ahead of your competitors. The development of artificial intelligence is revolutionizing the way we approach digital marketing. Therefore, you should add this technology to your plan list.
For example, by using Netmera’s AI-powered intelligent analytics solutions you can track, monitor, and analyze every action of your customers on mobile, web, and desktop applications. Considering that data is kink in today’s digital age, you can take advantage of Netmera’s ability to process millions of data to help you understand how your service is used to increase revenues, conversions, and active users through improving customer experience.
2. Chatbots and Voice Assistants
Digital assistants like Google Assistant and Amazon’s Alexa are getting more and more popular by the day. Research predicts that by 2022, the market value of voice-based shopping will reach 40 billion, and consumer spending through voice assistants will reach 18%. So it will not only be ease of purchase and accessibility, but also a new horizon full of possibilities for digital marketing.
Many businesses have started using chatbots to help automate their customer service needs for better efficiency when handling customers’ questions across social media channels, email marketing, and other online platforms.
Chatbots can answer customer questions with little human intervention on a company’s part. Dialogue with this tool is typically powered by artificial intelligence, which gives the chatbot a real personality. This makes it more fun for customers to interact with companies that use chatbots rather than just communicating via social media.
So it’s fair to say that it’s an excellent way to provide your customers with a personalized and fun experience that will make them want to interact with your company more often. Let’s not forget, the possibilities for connecting and resonating in the mind of the audience with alternative formats such as audios or podcasts are endless.
3. “Mobile First” Approach
As most people now use smartphones and tablets instead of desktop computers, businesses need to create mobile-friendly content that will meet customer’s needs.
Mobile marketing strategies can be as simple as optimizing your website design to automatically adapt to smaller screens, or creating a separate app with your company’s information for download to mobile phones and tablets. In 2022, it’s important to use a responsive design for your website or app that will allow customers of any device type to easily access the content you offer.
You can benefit from Netmera’s advanced web and mobile interaction tools to make your web services more dynamic and mobile-friendly and to optimize your mobile applications according to the current needs of customers. You can increase user engagement and build better relationships with your visitors by turning a static and boring website into a dynamic experience tailored to the needs of each customer, with on-site push notifications, automated messages, content-rich banners, personalized pop-ups, and more.
Mobile-friendly marketing will be the top trend for businesses in 2022, so getting started now is essential.
4. Omnichannel Marketing for an Engaging Digital Experience
Customer communication is of great importance in every aspect of commerce. However, experiencing disconnection in digital is one of the most intolerable shortcomings of customers.
Today, connecting with customers means using multiple channels of engagement. This includes channels such as e-commerce sites, mobile applications, social media, e-mail, as well as a physical store. You can improve your omnichannel or multichannel marketing strategies by correctly evaluating the channels your business has. It is possible to implement these strategies even if you do not have traditional marketing channels.
Netmera allows you to synchronize all your communication channels to give your customers a seamless and complementary experience with your brand. You can start the communication with an email and continue through push notifications to keep the customer journey right on track. You can create automated messaging campaigns to prompt important user flows during each stage of the buying process.
Today, there are so many communication channels that it is not possible to use only one to communicate well with the target audience. By choosing the right channel and implementing right communication strategies in these channels, you will take a huge step in increasing your audience and revenues.
5. Digital Marketing Automation
As technology continues to advance, marketing automation tools are also becoming more popular. Marketing automation makes it possible to automate repetitive tasks in real time using various channels. It can be used to save time compiling and analyzing data, scheduling push notifications ahead of time, or sending pre-written email templates to customers who haven’t opened your emails in the past few days.
With Netmra’s Marketing Automation tool, you can automate triggers based on real time data tracing, and catch your customers in time. Netmera’s behaviour-based real time data analytics helps you adapt the experience and move customers to a different campaign to better match their interests so you can easily create multi-step or simple campaigns in minutes in order to respond to changing customer activities.
In 2022, automation will become more important and even indispensable for businesses as it enables marketers to devote more time to higher-level and strategic tasks.
How to Use In-App Messaging to Retain Customers
How to use In-App Messaging to Retain Customers
When it comes to guaranteed ways to reach your audience, in-app messaging is one of the least intrusive and most effective methods available. Research shows that consumers spend 85 percent of their online mobile time inside an app.
For brands with mobile apps, this means being able to engage active users while using consumer behavior features to drive certain actions. This article will give you best practices and tips for creating an effective in-app messaging strategy to match your marketing goals.
What is In-App Messaging and Why Is It Important?
In-app messaging delivers messages to customers using the app in the app interface itself. These messages appear as pop-ups that can be placed at the top, middle, or bottom of the screen. In-app messages use a combination of images, text, and links. It’s similar to push notifications, but with more room for rich content and longer text. Top brands see them as an effective channel to reach customers with targeted CTAs, directing users to key areas of the app.
Since in-app messaging is based on analytics and contextual user behavior, it can be triggered based on user interactions. With its customizable structure, it is better at providing information based on user expectations, and provides a smoother progression from initializing to conversion.
In-app messaging should feel like a natural extension of the app itself, not additional marketing. It’s best done when it’s consistent with your brand and when user actions appear seamless. It’s worth the time to map and coordinate the location of the message on the screen, how the message was closed (depending on the time, scrolling action), and what it links to (news feed, web URL, deep link in the app).
These messages are seeing higher engagement rates as the audience is already engaged and somehow captivated. Whether you’re out to showcase app features, highlight a promotion, or increase in-app purchases, the ability to connect segmented users directly in a personalized way is critical.
How to Create an Effective In-App Messaging Strategy
In-app messaging is a great channel to connect with your customers, understand their preferences, and increase conversions. Now, let’s look at guidelines on how to approach your in-app messaging strategy to make the most of it.
Set Your Goals
In-app messaging should have clear and defined goals that are ready to be measured within the app itself. How will you understand the interaction? Understanding the funnel metrics of your broader omnichannel strategy and measuring user behavior patterns will be important when determining how to approach them.
Timing Is of The Essence
Given the use of marketing automation software, in-app messaging is often posted to drive a timed action. Messaging can also be linked to the user’s actions. An abandoned cart message campaign, a promotion on similar products while in the app store: These triggered responses can be very effective when delivered at the right time.
Segment Your Users
Top brands segment their users to increase engagement and overall user experience. Create segments around demographics, common behavior, device type, and special events.
Use in-app messaging along with push notifications and email to increase engagement. You’ll also be able to selectively target users for special offers that include campaigns that may not apply to your entire app audience. Past purchasing behavior such as session length and frequency, users who have added similar items to cart but never purchased: These features can help you best target the audience for your campaign. Identify the attributes that all campaign users should share. Segment by attributes to create the ideal audience.
Power of Automation
With segments in place, automation allows you to automatically enroll new users when they meet set criteria. These new users will now automatically receive the in-app campaigns they qualify for. That way, you never miss the opportunity to convert new users. Be sure to chain messages as well; this ensures that when users re-engage with an in-app campaign, they will receive appropriate messages.
Level Up Your Game Marketing with the Unity SDK
Level Up Your Game Marketing With the Unity SDK
W
ith millions of games already available in app stores and new ones added every day, indie developers need an edge for their games to stand out and grow. Real-time analytics help players understand how they interact with their games. The marketing metric allows them to see which ad campaigns are offering new, quality players. These data are vital to support sustainable growth and build a lasting brand.
At this point, Unity, which enables millions of games to come to life today, comes to the fore. Although primarily known as a game development platform, Unity provides game developers and marketers with many advantages to take their games to the next level with its different tools and plugins. These include measurement, reporting, real-time analytics, ad management, user behavior tracking and more.
To be more specific, user experience improvement activities such as logins, level completions, and real-time tracking of player activity such as app installs and purchases, and how users interact with your app can all be done easily with Unity.
Unity provides access to a range of marketing tools for both indie and mainstream gaming companies to analyze, optimize and improve their games. It makes this possible with software development kits (SDKs) for developers and marketers that integrate it with other applications.
In terms of the core functionality of the Unity SDK, developers can:
- Easily track installs, purchases, level completions and other player actions
- Visualize campaign performance with real-time analytics
- Re-interact with players who are likely to discontinue/uninstall (churn/uninstall)
Thousands of mobile game companies, including MZ, MobilityWare, Skillz, DoubleDown Interactive, GSN and Random Logic Games, also benefit from Unity’s marketing services today. These brands use Unity to precisely measure in-app performance against the marketing efforts of paid and free games trying to capture a share of 2.1 billion mobile gamers worldwide.
MobilityWare, the developer of the first Solitaire game to appear in app stores, for example, can easily understand player performance trends related to its campaigns and channels by measuring installs and in-app game activity, adjusting its marketing strategies.
Dominate the Game with Netmera Unity SDK Integration
With Unity SDK integration from Netmera, you can more accurately target higher lifetime value players, deliver a more personalized gaming experience, view session and in-app purchase activities across your game’s entire user base, and more. And by serving more relevant ads to users, you’ll ensure a much more positive user experience while respecting their privacy preferences.
With Netmera Unity SDK You Can:
- With push notifications, special subscriptions, and creative content, you can engage players and keep them online and playing for hours.
- Thanks to artificial intelligence-supported analysis and instant reporting, you can understand how players use your application and send them more relevant notifications.
- You can improve the user experience with personalized and media-rich in-game notifications, widgets and banners.
- You can notify users about game-related level updates, new missions, important milestones, time spent in your game, and more.
