How to Build an Efficient Web Push Notification Strategy?
Push notification is one of the newest channels of digital marketing. Although it has become extremely popular in the last few years, the use of push notification in synchronization with other methods has not yet become widespread. Marketers are still looking for ways to use this feature.
Web push notification, which is the subject of this article, is a great way to connect with users. You can send instant notifications to both mobile devices and desktop devices, even if the users are not on the website at the time. Visitors can start receiving these notifications with just one click, without downloading anything and without any extra trouble.
Of course, your website traffic is of great importance as the instant notifications you will prepare can be shown to users visiting your website. The higher the click-through rate of your website, the larger the audience you can send instant notifications to.
Marketers often use this method to increase loyalty to the website and increase sales figures by keeping visitors coming back. In order to take full advantage of web push notification and incorporate this into your marketing journey, we gathered some crucial tips for you to build an efficient web push notification strategy.
Trigger Customers with Intriguing Content
Make sure that the content you prepare appeals to your target audience. You should understand what questions the customers in your ideal target audience are asking and prepare content that answers these questions. At the same time, you should make these contents understandable by adding visuals to the contents you have prepared. If the content is not good, you will not get the efficiency you want no matter how much you advertise. That’s why you should take care that the texts in your web notifications are convincing. Here are a few points to keep in mind while preparing these texts:
Send clear messages: You must do more than just write catchy slogans. Messages written in a simple and understandable language that will remain in the minds of the target audience will be much more effective. The message you give should be directly related to the subject of the notification and you should show the users what they will gain by clicking on this push notification.
Make it personal: It is no use how many notifications you send unless you address your users one-on-one and reach them with content they really care about. Netmera helps you turn every click on your mobile applications into personalized interaction through targeted push messages customized according to user actions and segments.
Call your customers to action: You should prepare messages that will rush users to click on push notification and take actions quickly. When users see your notification, they should hurry to take advantage of the discount you mentioned or to download the article you shared before it is removed from the website. Action-oriented texts motivate customers. The engagement and retention rates of such texts are much higher than ordinary ones.
Make your customers feel special: Customers visiting your website want to feel special and take advantage of limited-time special offers. If you are offering a product that the customer is already interested in with a discount until a certain day, the customer will want to take advantage of this opportunity before that day. Therefore, the conversion rate of the push notification will be high.
Make the Most of Your Web Notifications with Netmera’s Web Push Module
Netmera’s powerful web push notification module helps marketers and brands from different industries including media, e-commerce, gaming, and retail send personalized and time-sensitive CTAs and re-engage lapsed customers with efficient web push notifications.
Retain, reactive and convert users
Retain and re-engage users with real-time web push notifications. Send promotions for your service or product with important alerts and announcements, send posts on the latest episode of their favorite series, and engage them with contextual alerts while they’re on your desktop or mobile site. Announce a new feature, send a reminder to complete the signup process or drive mobile downloads.
Add rich content to your notifications
In addition to the content, the appearance of your message is also very important to attract users. Netmera helps you enrich your notification content with titles, descriptions, images, videos, gifs and more.
Automate different scenarios
With Netmera’s powerful Tag Manager, you can automate your messages to trigger when you post a new content and tailor each notification based on user preferences and behavior. You can send reminders on cart abandonments, share promotions or product announcements, send updates on users’ social activities (getting a new follower, dm, follower etc.)
Combine the power of mobile and web
Multi channel communication is the key in customer journey. With Netmera, you can start a conversation on the web and continue on mobile or vice versa. You can add download links on your website to get users to download and drive traffic to your mobile app.
Deliver it fast
Timing is the essence when it comes to delivering your message to your audience at the right time. Send fast push notifications on flash news, goal alerts and more to reach users the fastest by getting ahead of your competitors and get clicks to increase revenue.
Netmera supports sending web push notifications through desktop and browser notifications via Google Chrome, Safari, Firefox, Android browsers and more.
Netmera supports sending web push notifications to mobile browsers on Android applications.