Digital Marketing Trends to Watch in 2022
The digital marketing landscape has changed forever in 2020, especially after the global pandemic that has kept millions of people at home for weeks and shut the doors of thousands of businesses. However, in order to keep moving forward, it is necessary to pay attention to the changes and developments in the field of digital marketing. Only in this way can you meet the demands of your target audience.
For the same reasons whether you’re a professional marketer or a startup you should keep up with the latest trends in the digital world such as search engine optimization, mobile marketing, social media campaigns, email marketing, paid advertising on social media channels and more.
Let’s take a look at some of the top trends that will shape your digital marketing approach and help you grow your business and revenues in 2022.
1. The Rise of Artificial Intelligence in Digital Marketing
Artificial Intelligence (AI) is now used by many companies across all industries, including retail, banking, media, healthcare and more. It is also increasingly used for marketing purposes.
AI can not only automate basic tasks like reporting website traffic, but also suggest keywords to optimize a company’s organic search rankings and even predict what customers will buy in the future based on their past purchases and browsing history.
No matter what industry you are serving, you should take full advantage of AI to stay ahead of your competitors. The development of artificial intelligence is revolutionizing the way we approach digital marketing. Therefore, you should add this technology to your plan list.
For example, by using Netmera’s AI-powered intelligent analytics solutions you can track, monitor, and analyze every action of your customers on mobile, web, and desktop applications. Considering that data is kink in today’s digital age, you can take advantage of Netmera’s ability to process millions of data to help you understand how your service is used to increase revenues, conversions, and active users through improving customer experience.
2. Chatbots and Voice Assistants
Digital assistants like Google Assistant and Amazon’s Alexa are getting more and more popular by the day. Research predicts that by 2022, the market value of voice-based shopping will reach 40 billion, and consumer spending through voice assistants will reach 18%. So it will not only be ease of purchase and accessibility, but also a new horizon full of possibilities for digital marketing.
Many businesses have started using chatbots to help automate their customer service needs for better efficiency when handling customers’ questions across social media channels, email marketing, and other online platforms.
Chatbots can answer customer questions with little human intervention on a company’s part. Dialogue with this tool is typically powered by artificial intelligence, which gives the chatbot a real personality. This makes it more fun for customers to interact with companies that use chatbots rather than just communicating via social media.
So it’s fair to say that it’s an excellent way to provide your customers with a personalized and fun experience that will make them want to interact with your company more often. Let’s not forget, the possibilities for connecting and resonating in the mind of the audience with alternative formats such as audios or podcasts are endless.
3. “Mobile First” Approach
As most people now use smartphones and tablets instead of desktop computers, businesses need to create mobile-friendly content that will meet customer’s needs.
Mobile marketing strategies can be as simple as optimizing your website design to automatically adapt to smaller screens, or creating a separate app with your company’s information for download to mobile phones and tablets. In 2022, it’s important to use a responsive design for your website or app that will allow customers of any device type to easily access the content you offer.
You can benefit from Netmera’s advanced web and mobile interaction tools to make your web services more dynamic and mobile-friendly and to optimize your mobile applications according to the current needs of customers. You can increase user engagement and build better relationships with your visitors by turning a static and boring website into a dynamic experience tailored to the needs of each customer, with on-site push notifications, automated messages, content-rich banners, personalized pop-ups, and more.
Mobile-friendly marketing will be the top trend for businesses in 2022, so getting started now is essential.
4. Omnichannel Marketing for an Engaging Digital Experience
Customer communication is of great importance in every aspect of commerce. However, experiencing disconnection in digital is one of the most intolerable shortcomings of customers.
Today, connecting with customers means using multiple channels of engagement. This includes channels such as e-commerce sites, mobile applications, social media, e-mail, as well as a physical store. You can improve your omnichannel or multichannel marketing strategies by correctly evaluating the channels your business has. It is possible to implement these strategies even if you do not have traditional marketing channels.
Netmera allows you to synchronize all your communication channels to give your customers a seamless and complementary experience with your brand. You can start the communication with an email and continue through push notifications to keep the customer journey right on track. You can create automated messaging campaigns to prompt important user flows during each stage of the buying process.
Today, there are so many communication channels that it is not possible to use only one to communicate well with the target audience. By choosing the right channel and implementing right communication strategies in these channels, you will take a huge step in increasing your audience and revenues.
5. Digital Marketing Automation
As technology continues to advance, marketing automation tools are also becoming more popular. Marketing automation makes it possible to automate repetitive tasks in real time using various channels. It can be used to save time compiling and analyzing data, scheduling push notifications ahead of time, or sending pre-written email templates to customers who haven’t opened your emails in the past few days.
With Netmra’s Marketing Automation tool, you can automate triggers based on real time data tracing, and catch your customers in time. Netmera’s behaviour-based real time data analytics helps you adapt the experience and move customers to a different campaign to better match their interests so you can easily create multi-step or simple campaigns in minutes in order to respond to changing customer activities.
In 2022, automation will become more important and even indispensable for businesses as it enables marketers to devote more time to higher-level and strategic tasks.