Improve Your App Performance and User Engagement with In-App Widgets
For mobile app marketers, it’s harder than ever to convert first-time users into loyal users. In fact, after downloading a mobile app, more than three-quarters of people only open it once. No doubt you want your mobile app to increase all in-app time spent by the average user. To achieve that, you need to develop a user engagement strategy for your mobile app.
One of the most efficient ways of increasing your app engagement is to improve your app communication – that is; in-app communication. Consumers spend 85 percent of their online mobile time inside an app. This means being able to engage active users while using consumer behavior features to drive certain actions.
Considering that in-app messaging is based on analytics and contextual user behavior, it can be triggered based on user interactions. With its customizable structure, it is better at providing information based on user expectations, and provides a smoother progression from initializing to conversion.
Better In-App Messages Through Netmera’s Easy-to-Use Widgets
In-app messages give you access to customers who don’t even allow app notifications. With the quick buttons in the pop-up permissions you can easily direct your opt-out users to allow push and location permissions for your application. In order to take full advantage of in-app messaging you must create beautifully-formed messages. You will deliver your message to users much more effectively with widgets that have been designed with visuals and texts in mind.
Widgets show timely personalized content from your app to your audience. These are a small window to the most relevant information of your mobile app. Widgets increase mobile app engagement and improve user experience by allowing your users to see information at a glance without opening your app. With Netmera, you can improve your in-app messages’ performance through easy-to-create widgets.
Netmera Widget Design Tool
Netmera allows you to quickly and easily create pop-ups that you can embed on your site or app in a few simple steps.
Netmera’s Widget Design Tool is designed with an easy-to-use interface that gives you full control of every widget element. This way, you can create engaging and effective messages in just a few minutes.
Easy-to-use: Without the need of professional help from advertising agencies you can easily design your own widgets and put it in your app with the drag-drop editor.
Fully-customizable: Choose and customize every element of your widget templates (editing text, adding images or forms, adjusting size, etc.)
Highly responsive: Direct your users to various pages and make them take certain actions with different actions added to the components in the widgets.
When you create widgets with Netmera, you can also take advantage of Netmera’s targeting, segmentation and machine learning algorithms to deliver personalized content to every unique visitor on your site.
With marketing automation scenarios you can create and automate adaptive scenarios shifting the experience and moving customers to a different campaign to better match their interests. For example, you can automate special discount to a customer who has purchased your product in the last 30 days, or send a bundle of sports content to a user who has clicked every football news recently.
You can also set limits to prevent users from constantly viewing the same widget, making users see a survey once in 3 months, or preventing users who have viewed one of the surveys from viewing another one in the same month.
In short, in-app messaging is a great way of connecting with your customers, understanding their preferences, and increasing conversions. Discover the power of in-app messaging with Netmera now.