How to Develop a Mobile Marketing Strategy to Boost Customer Engagement?
Mobile marketing is a multi-channel digital marketing strategy that aims to reach the target audience through every possible channel including websites, email, SMS, social media, apps on smartphones, tablets or other mobile devices. Today, 80% of internet users own a smartphone. Therefore, effective mobile advertising, understanding your mobile audience, designing mobile friendly content and strategic use of mobile marketing and applications are very important for mobile marketing.
If you have not developed a mobile strategy in the digital marketing field, where the competitive environment is extremely angry, it will be more and more difficult for your business every day. Let’s take a look at what you can do to develop an effective mobile marketing strategy.
Know Your Target Audience
Understanding your audience is the first step in any marketing strategy, as well as the first step in a mobile marketing strategy. It’s easier to set a channel and voice for your marketing messages when you have a clear picture of your target audience.
You should also work to examine the mobile habits of your target audience in detail. For example, how much of web usage happens on mobile? Do users feel comfortable completing a purchase on smartphones? Which communication channels do you get more feedback from? At what times does your audience visit your service?
The simplest way to answer these questions is to research big data reports on mobile usage. At this point Netmera’s powerful and intelligent analytics solutions process millions of data to help you grow your business and provide individualized and engaging customer experience on mobile services. You can understand what your customers really want and deliver the most relevant content and create individualized, engaging, and purposeful mobile experiences.
Create Metrics to Qualify Your Mobile Marketing Process
Understanding your audience is the first step in any marketing strategy, as well as the first step in a mobile marketing strategy. It’s easier to set a channel and voice for your marketing messages when you have a clear picture of your target audience.
You should also work to examine the mobile habits of your target audience in detail. For example, how much of web usage happens on mobile? Do users feel comfortable completing a purchase on smartphones? Which communication channels do you get more feedback from? At what times does your audience visit your service?
The simplest way to answer these questions is to research big data reports on mobile usage. At this point Netmera’s powerful and intelligent analytics solutions process millions of data to help you grow your business and provide individualized and engaging customer experience on mobile services. You can understand what your customers really want and deliver the most relevant content and create individualized, engaging, and purposeful mobile experiences.
Evaluate Your Results
After implementing the mobile marketing strategy, you should test the data you obtained using successful and professional analytics tools. Here are some questions you need to find answers to;
- How much was the mobile content that I presented to potential customers consumed?
- Do I need to optimize in my next mobile marketing process?
- How much traffic did my website get? What can I do to get more traffic?
- How can I get more effective results from metrics such as bounce rate, pageviews, etc.?
As you can see, an important reason for the evaluation process is not only to measure your success, but also to reveal the plans you will make for your next activities. With Netmera‘s powerful analytics data you can measure conversion rates, retention rates, and revenue easily. You can manage and improve your metrics such as activations, subscribers, and lifetime values and optimize your marketing performance firsthand with helpful insights and reports.
