SMS Marketing Strategies to Maximize Engagement
Many brands around the world use SMS marketing effectively for promotional purposes. However, although SMS is one of the best promotional tools, it needs to be well managed. If your SMS strategy is not systematic and regular, you may not get the efficiency you expect from the SMS you send. It is not difficult at all to get the efficiency you want from SMS marketing. With a proper strategy and minor improvements, you can have a real SMS plan.
Deliver Personalized Content to Your Audience
Everyone wants to feel special. Reach your customers with messages that will make them feel special. Thus, they will be more likely to participate in your campaigns and you will take your SMS marketing strategy one step further. The more personalized the content you send, the easier it is for the customer to adopt that message. If you reach everyone with an SMS that is obviously not sent by copy-paste method, the customer will feel more special and that you value him.
To take full advantage of it, you can use Netmera to deliver more relevant, connecting and personal text messages. You can deliver a more personal SMS communication by adding personalized info such as subscription expiry, contract renewal date in your SMS texts.
Send Clear and Understandable Messages
You should give your customers the most relevant information you can tell in 160 characters. While doing this, being clear and understandable is one of the most important points. You should invite your customers to your product with a single sentence and show your potential customers your possibilities. You should use a text written in a fluent language without deviating from the subject by acting in line with the subject you have determined in this text, which has a certain length.
Do not Hesitate to Be Proactive
The basis of self-promotion and an effective SMS strategy is a good introduction of the company and its products. A good promotion can come with useful information. If every newly released product or service is sent to users as an SMS, both your brand’s awareness will not be lost and your customers’ continuity with your products will be ensured.
Every correct message sent will be reflected back to you. If you position the right content with the right customer, this return will be permanent and your customer will continue to prefer you as long as they are satisfied. Do not forget to avoid boring your customers by sending the same thing over and over.
Choose Your Timing Right
Timing is one of the most important aspects when reaching out to a customer. When you text a customer who’s been working all week on a Sunday, it’s most likely a message that won’t get a good response. People don’t want to be flooded with advertising on the weekends. Messages delivered in the morning on weekends will often create the opposite effect and create a reservation about the brand.
In order to prevent this, it would be best to deliver your messages during working hours on weekdays. Although we can generalize the times of the messages to be sent, you can ask your customers who want to receive permission SMS for the time period they want to receive the messages, and you can reach them whenever they want with their feedback.