4 Efficient Strategies to Re-Engage Your Inactive App Users
Although the majority of mobile usage is time spent with apps, 25% of all apps are deleted after just one use. Only very few apps are used faithfully. What can marketers and brands do to encourage consumers to re-engage with inactive app users? We can talk about four basic strategies that make a big difference.
Make Your App Attractive to Attract Users
For users to interact, apps must first be appealing and useful at a persuasive level. A good app reflects the best of a brand’s mobile website or even desktop site. Otherwise, there is no obvious reason to use the app. After all, the user can open the website instead of the app. The trend today is that an app does one thing very, very well. That is the application’s purpose. Make your app as easy to use, convincing and satisfying as possible. When you focus on this, it will attract the attention of users anyway.
The main thing about apps is functionality and utility. That is, the purpose of the application should be to enable the user to quickly perform a certain action. So make sure your app’s core functionality is in the foreground.
Use Push Notifications Wisely
After creating a very good application in the first place, push notifications can be cleverly used to keep users coming back. The ones with the least impact, loose communication methods that remind users to open the application, cannot go beyond annoying. Random and completely irrelevant push notifications make users want to delete the app. A good push strategy takes into account the relevance of the app to you at the time, as well as data about who you are, where you are, and what you’re doing.
Push notifications with a very specific reminder or encouragement ensure you get the best results. For this, you need to monitor in-app events, create segments and target accordingly. Netmera allows brands and marketers to combine analytics with push notifications to better know and understand what users really want from your app. You can keep the segments as narrow or wide as you want so you can craft truly intelligent push notifications to re-engage with your users.
Target Users Correctly When Advertising
Downloads shouldn’t be the only thing you focus on. Advertising also plays a big role in re-engagement. However, for best effect, the URL in the media should include a deep link to the app. Ideally, the URL should take users directly to the most exciting or relevant page.
As with push notifications, tailoring the message to the audience is of great importance, and it’s getting easier and easier to do so. It is possible to target users who already have an application and those who do not, or to present different messages when a user interacts with the ad content. It is not only known whether the user has the application, but also whether their operating system is iOS or Android, and they are directed to the correct application store. In this way, you can perform cross-device remarketing and tracking. So, you’re essentially attributing an actual sale or in-app transaction.
Measure, Test, And Start Again
We’ve come to a point where brands need to start thinking more about context, leveraging market insights to understand where and how people use their apps. As with any other channel, you need to constantly test and improve. Apps offer an incredible opportunity to collect data points, but to seize this opportunity, customer activity and tracker tags must be in place. The next most important thing to do is to find the right KPIs for the brand and its audience.
Netmera helps you to test your messages with different content on a small part of your audience and send them to the rest of your audience by choosing the most successful one. With AI-based segments, you can also easily predict who is likely to churn or opt out based on past user behavior. You can create segments with the most relevant audiences for a product or content.