How Health & Wellness Push Notifications Enhance Customer Engagement
Health and wellness mobile apps are great tools for tracking users’ efforts in the healthcare field and how individuals take care of their well being. This leads more and more businesses to invest in this prolific field every year.
In order to stand out from the competitors, brands need to keep their users engaged all the time, other than merely trying to acquire them. Here’s where push notifications come into play. If your mobile app wants to retain and drive more engagement, then you should make push notifications a huge part of your marketing strategy.
Push notifications of health and wellness apps have a greater impact as users are expected to stay engaged all the time. As they are simple to implement and cost effective, there is no reason not to use them. This being the case, now let’s see how your healthcare mobile app can leverage push notifications.
Motivating Users to Stick to Their Health/Exercise Plan
Engaging with users when they have something scheduled is the easiest and most effective way of using push notifications. And most of the time it works. Besides, you have the chance to engage with them even in the first hours of the day. “Good morning Jen. The weather looks great for a run. Now lace up your shoes and go jogging!” Even such basic notification will have a great chance for getting your users more involved.
Today, most health and fitness apps count steps and measure heart rate. So you can send motivational push notifications urging users to keep their workout going a little bit longer by taking advantage of measurable goals. For example, if they have a certain number of steps or miles they want to hit a day, you can boost their morale with a notification of how close they are to reaching that goal.
With Netmera’s easy-to-use reminder push notification feature, you can create user oriented messages to keep them more involved with your app and increase customer experience with personalized mobile push notifications.
Delivering Quality Content About Their Diet/Meditation Routines
You can increase customer engagement with your push notifications by delivering related and quality content that can help your users stick to their diet or meditation routines. For instance, with deep links, you can send users notifications for recipes for healthy snacks or low-calorie meals they can easily prepare. For a more holistic approach, you can send them examples of mantras or some words of wisdom for them to concentrate during a 10-minute meditation session.
As their journey with their health routines goes on, users can benefit from real-time notifications about their progress. Sending related messages fosters a healthy communication between your app and users, but connecting with users in the long run is even more critical.
At this point Netmera’s powerful engagement and analytics solutions process help you provide a more engaging customer experience on your healthcare mobile app. You can understand what your customers really want and deliver the most relevant content and create individualized, engaging, and purposeful experiences.
Constant Reminders And Updates
To get your users’ consent on receiving push notifications, you need to invest time and resources for onboarding and explaining why they must receive them. Most mobile users simply think that push notifications are nothing but distraction. That’s why you should figure out how to onboard them in a way that they are properly informed of when, why, and how many notifications are going to be sent. This will ensure users acknowledge and understand the benefits of receiving such push notifications.
Luckily you have a great excuse to send such push notifications since your users will be more eager to allow them to keep track of their progress and reach their goals. Once you establish trust with related messages, you can also send them information about discounts, new features and alerts about your healthcare app.
Netmera helps you turn every click on your health and wellness mobile app into a personalized interaction. As you increase the user experience, you will make them feel more special, making them more engaged with your app and be more active, and thus significantly increase engagement.