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Importance of User Experience for Your Super App
Do Not Disrupt User Experience When Delivering Messages For Your Super App
Super Apps is a hot topic in marketing – especially for those living in Western countries. In Asia, it has been known and used for a very long time. Offering more than one service in an app is a great way to attain an extended user base, which is a cool thing. However, when it comes to delivering content for different services in a single app, things get a little complicated.
Before the potential problems that may occur when communicating for super apps, let’s first look at what these applications are and how they work. Super applications mean that different services such as messaging, shopping and finance can be done through a single application. When we consider that every product and service has an application and phones have turned into application garbage, we can explain why this concept is so popular.
Wechat and Alipay from China are one of the first examples of super apps. Both examples first emerged with the messaging feature as a social media application, and later on, by incorporating different types of services such as shopping, hotel reservations, movie tickets and money transfer, they started to offer all these services through a single application.
Super apps, by their nature, offer multiple services in a single app. A super app may include food delivery, groceries and clothing categories – all at once. That means it can appeal to three different user groups. One user may be using it only for ordering food and another for shopping for clothes. In other words, since the purpose of each user to use the application is different, it will be wise to interact with them differently.
Sending push notifications about discounts in restaurants to a user who has never ordered food from your app will disturb them. And receiving notifications about every category from the app will disrupt your marketing efforts and even lose customers. Message everyone for every service in your app to publicize your services, at the expense of losing customers? Or embrace a more personal way of communication according to the way your customers use the application? It is no brainer of course. Now let’s get to how.
Use Netmera’s Message Category Feature For A Better User Engagement
We agree that it is not wise to send the same message to every user, for whatever purpose they use the app. For this very reason, super apps allow users to determine the categories from which they want to receive notifications. At this point, Netmera ensures that push notifications are sent according to these categories that users allow.
The message categories shown to the user on the application screen are located in Netmera and Netmera SDKs track the opt-in and opt-out status of users in these categories. Afterwards, users who allow only certain categories in automation setups are targeted in the push notifications sent, and it is ensured that you interact with users in line with their preferences.
The logic here is to set up the right communication strategy, taking into account who is targeted with which message. With Message Categories, you can turn every click on your services into a personalized interaction through targeted messages. As you increase the personal experience, you will make your users feel more special, making them more engaged with your service and be more active, and thus significantly increase engagement, retention and revenue.
Netmera and Sarmady Collaborate On Customer Engagement
Netmera And Sarmady Collaborate On Customer Engagement
Netmera continues to take firm steps forward for its vision of becoming a leading customer engagement platform with its national and international collaborations and partnerships. Sarmady, a Full-Fledged Digital Media House and first partner of Netmera in the MENA region, helps us drive our ambition even further in this sense.
Sarmady chose Netmera as their partner for customer engagement for their assets (FilGoal.com, Akhbarak.net, Fantasy app, Cinema Guide app, Predict & Win app) and have been working together over the last years to build the user base for all the mobile apps and websites. Today, Sarmady has over 10 million active users across the MENA region with their mobile apps consistently being in the top 10 most downloaded apps in Egypt.
CEO of Netmera, Ahmet Basaran said, “Sarmady was our first partner in the MENA region, their consistent focus on deepening engagement with their end users really helped drive our developers to improve our service. We are glad to be part of the Sarmady story.”
“Netmera’s ability to micro-segment and target based on events in real-time, over web and mobile, enables us to interact with our users most effectively. This is critical for our Media assets where the value of content is so time-critical. We see Netmera’s omnichannel approach and consistent customer support in building our brands as a true differentiator.” said Samia Gamal, Managing Director of Sarmady.
About Sarmady
Sarmady is a Full-Fledged Digital Media House and is becoming the number one Digital Destination in the MENA region. In addition to managing many of its own digital assets reaching millions of fans every day, Sarmady works with global brands on content creation.
About Netmera
Netmera is an integrated customer engagement marketing platform, helping brands to acquire, convert, and retain their users across mobile, web and other platforms. Our superior segmentation/targeting, multi-channel interaction, artificial intelligence, and analytics capabilities drive customer journeys to a much better level through web and mobile applications.
How Spotify Wrapped Became an Effective Marketing Method
How Spotify Wrapped Has Become a Successful Marketing Technique
Spotify Wrapped is one of the most exciting times of the year for Spotify users. Celebrating its eighth anniversary this year, Wrapped provides a storyboard review of the past year, showing the role of audio in the lives of listeners and how creators accompany the world around us. Although Wrapped was seen as user entertainment at first, it has turned into a viral marketing technique that is taken as an example by many brands over time. There are many reasons for this.
The Wrapped campaign consists of many elements. It starts off by describing the top-streamed worldwide, and continues with a personalized user experience as well as a creator-oriented experience. All these stages are accompanied by a marketing campaign, mainly digital and outdoor, in which artists and public figures take part.
Every year, millions of Spotify users share their Spotify Wrapped cards on social media such as Snapchat, Twitter, Instagram and Facebook. Wrapped also includes a special surprise with videos from artists and creators to thank their fans for being in their Wrapped. Just because of this, the Spotify app has historically seen a big jump at the end of every year, because Wrapped is released at the end of the year.
Brilliant Combination of Data and Personalization Through Story Widgets
It is possible to access a large number of playlists that are specially produced for everyone, using user data collected from the application, ranging from Discover Weekly to Daily Mixes on Spotify. To create and organize these playlists, Spotfiy tracks the music listened to, collects them into specific categories, and also measures the tracks against other listeners. In doing so, Spotify also offers its users to choose which music to show. The secret that separates Spotify from other music platforms is highly dependent on this algorithm.
The algorithm is only the beginning though. With the help of Spotify Wrapped and other algorithms, a personalized perception is strategically created. For instance, by sharing the Wrapped cards on social media, users position themselves in a certain order such as indie, punk, rock.
Spotify is doing its best to make this cultural positioning even easier. Wrapped comes with its striking graphics designed with harmonious colors. People can easily present information about themselves to other people. At this stage, the Story Widget comes into play.
Spotify uses the existing user habits along with the Story Widget and blends it nicely with the Wrapped. Spotify users can see whom, what types of music, how many hours they have listened throughout the year, through these beautifully prepared stories. Spotify also adds interactive buttons to these stories, encouraging its users to share them on social media, even allowing them to choose their desired design templates to share.
All these techniques are more than enough to help Spotify to improve user experience, increase engagements, reactivation and revenues while making the music platform a lovemark.
What Does Story Widget Offer For Your Business
With the Story Widget module, you can create stories anywhere on your mobile app, website, or your product pages. You can guide your customers with these widgets to better understand who you are, what your product or service is about and more.
You can use this tool to make your pages more effective and user-friendly. With every story you create, it tells your product and content to your users. You can also add gifs, videos and high-quality images to your stories. With all this content you add, you will increase clicks, times spent. and sales eventually.
Story Widget is also a great tool for increasing conversion rates. By allowing you to make each page of your app or website more meaningful than the previous one, you can keep visitors on your site and achieve higher conversion rates. You also have the opportunity to explain why your products are different from your competitors.
Netmera offers an effective Story Widget tool for all of its customers. With the easy-to-use Story Widget enriched with rich media, you can turn your mobile and web services into dynamic, engaging and meaningful experiences for your visitors and customers.
E-commerce Marketing Strategies Your Business Should Be Using in 2023
Essential E-commerce Marketing Strategies Businesses Should Be Using
E-commerce marketing techniques are becoming more and more important in today’s developing and changing commercial life. E-commerce is of vital importance for today’s businesses to maintain competitiveness and increase profitability. For this reason, almost every business and brand is looking for ways to be even more active on e-commerce platforms.
Thanks to the technological possibilities offered by today, digital marketing and e-commerce are completely intertwined. Therefore, all kinds of digital marketing activities carried out on online platforms also appear as effective e-commerce marketing techniques. At the intersection of digital marketing and e-commerce, there is a need for a detailed guide on e-commerce marketing techniques. We will overview them with effective tips that combine digital marketing and e-commerce.
Deliver Original Content
The first step in setting up an e-commerce website is to create content that can engage your potential customers. Creating high-quality and original content is the most important element that will lead you to success. Because these contents are the most important elements that will enable your customers to interact with you on the internet. Original content is also very effective in arousing curiosity, making your potential customers follow your brand more closely. Content that will attract your target audience on the web is one of your most important weapons that will attract them to buy your products.
Optimize Your Ecommerce Website
You have meticulously designed and opened your e-commerce website. What is next? At this stage, it will be one of the biggest mistakes you can make, thinking that you are doing everything in the best way and not being interested in the appearance of your e-commerce website again. That’s why it’s important to regularly test your website’s layout, language, and placement of conversion elements. When customers visit your website, they place a high value on the practicality of navigating and controlling your e-commerce site. You should make sure that your customers, especially those who are inclined to buy your products, experience this ease and practicality in their transactions.
Take Content Marketing Seriously
One of the most important methods among e-commerce marketing techniques is content marketing. This way, you can attract more engagement and sustainable conversions than traditional marketing methods can’t. At this stage, you should create a list of the different types of content that will play a key role in the strategies you can implement. These content types can be blog posts, videos, or newsletters, depending on your strategy. To ensure absolute success in this regard, do not hesitate to invest in your team, quality software, subscriptions, employees and training.
Use the Power of Social Media
Social media is a powerful tool for e-commerce marketing. It allows you to develop an effective marketing technique for communicating publicly with your industry, customers and market. You can use social media to gain engagement, increase traffic to your website, and develop a wider customer base. Using different social media platforms for different purposes creates a rich presence for your company that diversifies your talents and efforts. This will help you meet the needs of your customers in a way that will grow your business over time. It is very important to protect the personality of your brand on social media platforms. Because being consistent will build trust in your target audience. With social media, you can improve brand awareness and authority and get conversion rates sufficient to make your campaigns successful.
Don't Underestimate Email Marketing
Email marketing is one of the most effective ways to reach your customer base. But when using this method, you need to be very careful about the content of your emails and who is included in your access. Email marketing has long been used as an effective method in the digital marketing and ecommerce industry. The reason why it has been used for so long is that it is an effective method that works. If you want to reach your target audience more effectively, include useful content in your emails. Even customize them as much as possible. Another important element that makes email marketing an even more effective weapon will be the promotions you offer to your customers.
Make It Mobile Ready
It is absolutely essential that you make sure your e-commerce website is responsive to various user patterns. Mobile devices are dominating a large part of internet usage, especially in the e-commerce sector. So, designing your website in a mobile responsive way will be extremely effective in providing a good user experience so as not to miss out on a large customer base.
Retarget Your Customers
Retargeting is known as a very successful method among ecommerce marketing techniques. Customers who have already shown interest in your ecommerce website are more likely to engage in a buying activity. Retargeting starts with analyzing customers who visit your website. It then proceeds by displaying advertisements that can drive them back to your website as they browse the web. When these visitors come back to your website, they are much more likely to make a purchase.
Offer Personalized Experience
If you want to be successful in digital marketing and ecommerce, you must be able to make your business stand out in a unique way. That’s why you need to customize your user experience to meet the needs of your target audience. In order to achieve this, allocate enough time to learn about your customers. Also, personalize your social marketing efforts as much as possible. Customized digital marketing and e-commerce strategies make your potential customers very satisfied. These strategies, which you will create by analyzing your customers correctly, will also help you create a more loyal customer base to your brand.
Super Apps: How Did It Start & What Does It Offer For Marketers?
Super Apps: How Did It Start And What Does It Offer For Marketers?
Omnichannel was one of the most frequently used marketing concepts until a few years ago. Institutions such as banks serve their customers through many channels such as call centers, online and physical branches and mobile banking applications. The aim here is to provide uninterrupted service to the customer by providing a holistic experience in all channels. Today, it has been replaced by concepts such as “only channel” or “mobile first”.
The most important reason for this change is the increase in smartphone penetration. The increase in the prevalence of mobile payment methods such as NFC and QR code, especially in banks, and the ability to open a banking account from a mobile app with legal regulations has increased the importance of mobile apps. This eventually has revealed a new concept: Super Apps.
The concept was first used in 2010 by BlackBerry founder Mike Lazaridis. He described superapps as “a closed ecosystem of many apps that people will use every day.” For an application to be super, it must include at least two of the features such as courier, payment, social media. In addition, developers can design different apps to run inside the application. Thus, there is no need to create additional applications. The main purpose here is to provide the user’s daily needs with the best experience by establishing an ecosystem that combines many services.
Super applications mean that different services such as messaging, shopping and finance can be done through a single application. When we consider that every product and service has an application and phones have turned into application garbage, we can explain why this concept is so popular.
Wechat and Alipay from China are one of the first examples of super apps. Both examples first emerged with the messaging feature as a social media application, and later on, by incorporating different types of services such as shopping, hotel reservations, movie tickets and money transfer, they started to offer all these services through a single application.
China is known as a country with a mobile-first population. This is because the first contact with the internet among its citizens is through mobile devices. Mobile applications are widely used by people in the country. Additionally, super apps enjoy strong government support that cannot be underestimated, as the Chinese government is interested in finding ways to digitally connect with the country’s 1.5 billion citizens. For example, the WeChat super application provides the ability to replace traditional identity documents. No wonder why super apps have become so popular in Asian countries.
Super apps are also often referred to by the name of the industry, and the most common is the term Financial Super App. Banking, insurance company applications and other fintech applications can be included in this context. Being able to perform all financial transactions from a single application and with a good experience provides serious convenience for customers. Because a different application means facing a different experience, which can be annoying sometimes. Revolut is one of the best examples in the financial super app field. Firstly, it is on its way to become a financial super app, while integrating with many different companies vertically, it shows that it is on the way to become a full super app with the accommodation reservation service it has announced recently.
It is certain that the number of brands that offer more than one service from a single application will increase in the future, regardless of whether the applications position themselves as super apps or not. The biggest reason for this is that both the end users in B2C do not want to download a new application and the businesses in B2B want to reduce the number of brands they have contact with. Although the increase in the number of brands every day offers customers more than one alternative, consumers are now looking for simplicity rather than complexity.
How to Master Rich Push Notifications with Netmera
How to Master Rich Push Notifications with Netmera
Push notifications are a great engagement tool that helps you engage users at specific touchpoints. It can help you send real-time updates and reminders that will keep your users constantly interacting with your brand. While notifications can be simple text reminders, some push notifications come with images or videos. The latter comes across as rich push notifications.
Rich push notifications allow marketers to deliver their messages via images, emojis, sounds, GIFs or videos. Thus, the user is encouraged to interact with the content. However only a small portion of marketers use rich push notifications. Considering that rich push notifications have approximately 50% higher chance of being opened than standard notifications, you can understand the importance of notifications with rich media clearly.
Rich notifications are divided into different types according to the way they are used and different formats. Among them, the most prominent and preferred ones are Carousel and Slider.
Carousel Push Notifications are notifications that allow you to show multiple products bundled in a single notification where users can scroll through to see if they are interested in any of the promoted products. In short, you can send a single push notification to do the job of a couple of notifications.
Slider Push Notifications, an enhanced version of the Rich Push and very similar to Carousel Push, is capable of delivering multiple visually attractive images in a single push notification which the user can slide through.
Both notifications types allows you to;
- Showcase multiple products/promotions/articles
- Narrate a compelling story through push notifications
- Highlight multiple features
in a single notification.
Creating Carousel Push Notifications
Thumbnail Image URL (iOS): For Carousel push, only Thumbnail Image used on android devices should be added. In this section, you can enter the URL of the image to be displayed as Thumbnail.
Add New Item: Clicking this button opens the page where the image, title and content will be determined for your Carousel.
Copy item to Android: You can easily copy the Carousel content which is edited for iOS devices to Android devices via this button.
- Enter the URL of the image to be placed on the carousel on the page that opens.
- Determine information about the title and content for the message.
- Finally, select and save the action to be taken when the message is clicked.
Creating Slider Push Notifications
Add New Item: By clicking the “Add New Item” button, you will open the page where you will see and determine the image and title for your Slider.
Copy item to Android: You can easily copy the Slider content which is edited for iOS devices to Android devices via this button.
Enter the Product ID and URL of the image to be displayed on the page that opens and decide what happens when a user clicks on the Slider.
Please note that Android and iOS devices have different specifications in terms of visual formats and sizes.
Media type submissions have different capabilities on iOS and Android. While iOS allows content in jpg, png, gif and mp4 formats, only jpg and png can be used on Android.
Recommended sizes vary too.
Android recommended image size: 512×256 for Small, 1024×512 for Medium, and 2048×1024 for Large.
iOS recommended image size: 1038×1038 as long as they are under 10MB.
iOS scales images to fit in the screen. However it is recommended to use as small a file size as possible. As sending large files makes download timeouts longer.
Creating Android Banner Push Notifications
Banner Push Notifications are banner messages that can only be used on Android and you can create your content. It can be used in scenarios such as alerting users to weather-related issues such as emergencies or severe weather alerts, or introducing existing events within a certain time frame.
Background Image URL: Determine and place the URL of the image on the background of the banner.
Left Image URL: Determine the URL of the image to be placed on the left side of the banner.
Right Image URL: Determine the URL of the image to be placed on the right side of the banner.
Text Type: Decide which of the Text or Image options will be included in the banner. If you select the Image option, enter the URL of the desired image. If you select the Text option, determine the Push Text and arrange font and color as desired.
6 Important Areas You Can Use SMS For Your Business
6 Important Areas You Can Use SMS For Your Business
Since the use of mobile phones has become widespread in recent years, the best way to reach every individual using these devices has been SMS. The main reason for this is that the SMS that reaches the person leaves a warning on the phone and this warning is always preserved on the phone as long as the message is not read. Thus, the SMS reaches every mobile phone user sent. 90% of sent SMS are displayed within 3 minutes from the time they are sent. This makes SMS an important marketing strategy. You can use SMS to your company’s advantage in many different ways.
1. New Releases
You have developed a product or a service and you need to introduce it to the market. The easiest, fastest and cheapest method of marketing is SMS. It is one of the most preferred methods by companies as the number of people that can be reached via SMS is quite high. SMS, which is 50% more effective than email in notifying potential customers, is efficient and more accessible. Thus, your products are met with great interest from the date they were first released, and a direct link between the product and the customer is ensured thanks to the product link provided in the SMS.
2. Discount News
To be able to hold on in any sector is to provide reliable and quality service. From time to time, you can apply discounts by lowering the prices of your products to attract customers to your products. In order to announce these discounts effectively, SMS delivers you to a wide audience. In this way, you will both notify your customers about the products that they follow and potentially buy, and you will attract the attention of your potential customers.
3. Purchase Transactions
Shopping via SMS is still a frequently used form of purchase in many parts of the world. For example, Starbucks goes one step further in mobile payment and offers shopping via SMS to its customers. Thanks to this purchasing diversity, companies both strengthen their businesses and increase the number of customers by creating attractiveness in various fields.
4. Customer-Specific Discount Codes and Coupons
You can create a special coupon or discount code for your customers according to their activities and provide discounts on the products they can buy. Thus, you can gain permanent users by encouraging them to use or shop from your brand. With SMSs that reach their target correctly, satisfaction about your company’s products and services increases, and every SMS you send takes your company one step ahead in the sector.
5. Cargo Tracking
With the development of the internet and its related fields, cargo tracking, which could be done optionally or at an additional cost, has become one of the standard features of every cargo and postal company today. Thanks to SMS, cargo tracking companies provide users with a healthy delivery of the shipment by specifying when their cargo departs and their estimated arrival time. By delivering a cargo tracking feature, you show that you are with your customers at every moment of their purchasing journey, and you offer them a more reliable experience.
6. Surveys
Customer feedback is very important to a company. In this way, you can solve the problems of your product according to customer needs. Thanks to the variety and number of people you can reach via SMS, you can search for various user experiences that your product needs. The best way to get feedback is to organize a survey to users via SMS. Thanks to the answers to the questions you set, you can improve your product and learn the demands of your customers from you.
How to Ensure Customer Satisfaction Through Customer Surveys
How to Ensure Customer Satisfaction Through Effective Customer Surveys
Feedback is the last stage of the communication process and is important in terms of ensuring customer loyalty. Customer feedback also guides managers’ informed decision-making processes. The customer satisfaction survey is an important business item as a reliable method of collecting feedback.
Retaining customers, that is, creating a loyal customer base, is also effective in achieving success as much as gaining potential customers. At this point, it is necessary to provide a good user experience and meet customer expectations. Although the number of monthly visitors and sales rates provide important data on customer satisfaction, the survey method is a more practical application.
What is a Customer Satisfaction Survey?
Survey studies are among the scientific research methods. Survey questions help generate meaningful data. A customer satisfaction survey offers meaningful data to measure customer satisfaction. This feedback method helps you answer the following questions:
- What do customers think about our company/brand?
- Why do customers choose us?
- What are the customers complaining about and what are they dissatisfied with?
- How successful is our service?
Businesses that want to know what their customers think and want to know the answers to these questions use customer satisfaction surveys. This results in the following:
- Availability of the product or service
- Whether the client will recommend the service/product to anyone else
- Whether the products or services are sufficient to meet consumers’ expectations
- The shortcomings of the products
- Whether the client will recommend the company to others
- Other expectations of customers from the product
- What is the price/performance ratio
A properly created customer satisfaction survey increases the prestige of the business in the sector and enables it to take successful business actions. In order to set up the survey correctly, it is necessary to determine the target audience, make planning, ask optional questions and focus on the purpose.
With an effective customer survey, you will ensure;
- Increase customer loyalty by keeping the customer experience at the highest level,
- Measure customer behavior and purchasing propensity,
- Guide customers to purchase
- Become a lovemark
To create an effective customer survey, you should pay attention to the following points:
- Using a reward system such as a discount coupon or raffle
- Using plain language appropriate for the target audience
- Using a thank you letter at the end of the survey
- Giving information about personal privacy and informing that it will not be shared with third parties
Types of Customer Surveys
There are different customer surveys organized in order to increase customer satisfaction by receiving customer feedback. We listed the most effective customer surveys accepted worldwide below.
Customer Satisfaction (CSAT)
Customer Satisfaction (CSAT) is a measurement of short-term customer satisfaction with a product or service. CSAT is generally measured using a simple survey with a single question. These types of question patterns are generally used to measure CSAT:
- Did you enjoy your shopping experience?
- How would you rate the support you received?
- How would you rate your overall satisfaction with the product/service you had?
Net Promoter Score (NPS)
Net Promoter Score (NPS) is a customer loyalty and satisfaction measurement obtained from asking clients how possibly they’re to recommend your services or products to others on a scale of 0-10. An NPS survey allows you to measure customer satisfaction and customer loyalty and helps you understand how satisfied customers are with your product or service. An NPS score lets you know where you stand in the market relative to your competitors.
Customer Effort Score (CES)
Customer Effort Score (CES) is a metric derived from a consumer pride survey that measures a product or service’s ease of use to customers. A customer effort score displays the quantity of attempt a consumer needed to exert to apply a product or service, receive the information or guide they needed, or get a difficulty resolved. It includes questions that ask customers to rate the ease of use of services or products. The scale generally has options from “very difficult” to “very easy”.
Milestone Surveys
Milestone surveys are questionnaires sent out at key moments in the customer journey to better understand the user experience. A milestone can either be time-based (e.g., sending a survey 60-days after signup) or experience-based (e.g., sending after onboarding is complete).
How to Create Efficient Customer Surveys with Netmera Widget Design Tool
Netmera offers various options for you to create effective customer surveys through its easy-to-use widget design tools.
Multiple Choices
In multiple-choice questions, there is a limited number of answers a respondent can give. The results are easy to tabulate, and you’re more likely to get a response from a user because these kinds of questions require less effort to answer than open-ended ones. Multiple-choice questions include rating scale questions, binary scale questions, nominal questions, Likert scale questions, and semantic differential questions and such.
Rating Sliders
Rating scale questions offer a range of multiple-choice answers that map onto a numeric scale, such as rating customer support on a scale of 1-5 or stating the likelihood of recommending a product on a scale of 0 to 10 (NPS question).
Feedback with Emojis
It is a feedback collection technique that uses emojis (or emoticons). Users have to select a relevant emoji to share their feedback on a product or service instead of filing a survey. They choose emojis that express different reactions such as angry, happy, or sad to your simple questions such as “How do you feel after your journey?”, or “Did you enjoy your shopping experience?”.
Open Ended Questions
Open-ended questions are when the customer is not bound by limits but is instead allowed to give an answer of any length or topic. Therefore, queries that can be counted are often blank spaces on the feedback form and include no hints to what the customer should put other than the initial question. Asking open-ended survey questions can get you that valuable qualitative data.
What Is Marketing Funnel And How Does It Work?
What Is Marketing Funnel And How Does It Work?
The marketing funnel is a critical part of the marketing process. It shows the shortest path that customers can take on their way to purchase. Besides, it is a system that helps you connect and interact with customers throughout their journey. In this article, we will dive into the critical steps of the marketing funnel and how you can take advantage of it.
Stages of the Marketing Funnel
The most common and accepted marketing funnel consists of four stages, including the stages of awareness, consideration, conversion, and loyalty.
Awareness presents the characteristics of the brand such as name, message, tone, value and culture. It includes steps to attract customers to a brand and help the customer recognize and remember that brand. The aim is to keep the brand among the first to come to mind by using relevant customer contact points along the purchasing journey.
Consideration aims to increase the likelihood that consumers will consider a particular brand and its products while shopping. Brands should inform customers during the consideration phase and help them understand how their products and solutions can meet customer needs.
Conversion Conversion aims to encourage customers to purchase a particular product or service by making them believe that the brand they choose meets their needs. This stage, also called the “decision” or “buying” stage, is an opportunity to invest in a strategy that will help the brand stand out in its category and differentiate its products from similar products.
Loyalty involves brands providing a seamless purchasing experience and quality products or services. The cost to the brand of acquiring a new customer is on average five times higher than the cost of retaining an existing customer. To build loyalty, it’s important that you continue to engage with customers who buy your brand’s products or services.
Why Your Business Needs It?
- You will understand your target audience better. By creating a digital marketing sales funnel, you can get multiple opportunities to research what really moves potential buyers and then focus on your brand message to speak directly to what they need and want.
- You create personalized content that appeals to your unique audience. If you’re struggling with creating content that compels users to take action, creating a digital marketing funnel will give you a chance to create a piece of content specifically tailored to them, improving the user experience and increasing your chances of converting them.
- You get the most out of the traffic you generate through your marketing efforts. For most businesses, the end goal is not an increase in traffic, but an increase in revenue. With a profitable digital marketing funnel, you can achieve a higher return on investment (ROI) in your marketing campaigns.
How to Build a Marketing Funnel Strategy
- Align marketing efforts with business results. Rather than looking at impressions, clicks, and conversions and calling it a day, every marketing effort should be aligned with a specific touchpoint and goal. By measuring revenue step by step, you can better understand the drivers of growth.
- Focus on targeting audiences that are likely to be profitable customers. Marketing efforts should be optimized to be relevant to both your brand’s main message and your target customer. Your brand won’t be right for everyone, and as such, everything from PPC to content and messages should appeal to your most profitable groups. Understanding which groups are most responsive to your message means you’ll spend less time chasing unqualified leads.
- Embrace automation. It is difficult enough to predict intent when looking at a segment at a single point of contact. But with an encompassing marketing strategy that covers social media profiles, website, index pages, paid ads and more, you’ll need an automated solution to help you identify the links between customer intent and your business goals.
How Mackolik Reaches More Users by Using Fast Push With Netmera
How Mackolik reach more users by boosting push speed with Netmera
Mobile internet access has increased rapidly in recent years and has become a part of our daily lives by quickly embedding in our culture. Today, more than 50% of smartphone users check their phones as soon as they wake up, 80% of all internet users own their smartphones, and 52% of smartphone users have push enabled on their devices.
Sending push notifications is the fastest method to convey your message to your audience compared to other media channels. Moreover it is vital when a push notification delivers your message exactly when you need it so that you guarantee excellent customer experience. Especially if you are in the media industry, notification speed is several times more important.
Mackolik, a Turkish online platform offering worldwide sports news, scores, predictions, and analytics, is the industry leader in sending fast push notifications – especially goal alerts. And we are proud to share a big part in this success story.
USERS Openıng App per day
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million
By using Netmera’s fast push notification solution, Mackolik sends billions of notifications on live match updates (goals, cards, substitutions, etc.) to millions of users in real time.
Through its mobile app serving millions of people around the world, the sports news giant offers continuous updates of live standings, venues, referees, players, and coaches for its members at global scale for 24/7.
- +20 thousand notifications per day
- +50 million times users opening app per day
- Rich notifications with visuals and sounds
- Personalized content (favorite team news etc.)
- 24/7 push sending at global scale
In the Mackolik application, an average of 20 thousand different notifications are sent to millions of users per day. And users open the Mackolik application an average of 50 million times on match days.
Mackolik users get continuous updates on goals, first half results, match results, starting lineups, red cards, match reminders and such for all the football, basketball, tennis and more sports organizations around the world.
Mackolik easily creates, edits and automates these notifications through easy-to-use Netmera panel. Here they can target and segment users and send personalized content through user preferences. For example, a Liverpool fan only gets updates on Liverpool matches and news.
Through the Netmera panel, Mackolik can also add visuals and sounds to its notifications to deliver a more enriched content to its users.
With Netmera as a partner, Mackolik sets itself apart as a leading company in the industry and is seen as the fastest and most reliable sports news source by the users.
