6 Important Areas You Can Use SMS For Your Business
Since the use of mobile phones has become widespread in recent years, the best way to reach every individual using these devices has been SMS. The main reason for this is that the SMS that reaches the person leaves a warning on the phone and this warning is always preserved on the phone as long as the message is not read. Thus, the SMS reaches every mobile phone user sent. 90% of sent SMS are displayed within 3 minutes from the time they are sent. This makes SMS an important marketing strategy. You can use SMS to your company’s advantage in many different ways.
1. New Releases
You have developed a product or a service and you need to introduce it to the market. The easiest, fastest and cheapest method of marketing is SMS. It is one of the most preferred methods by companies as the number of people that can be reached via SMS is quite high. SMS, which is 50% more effective than email in notifying potential customers, is efficient and more accessible. Thus, your products are met with great interest from the date they were first released, and a direct link between the product and the customer is ensured thanks to the product link provided in the SMS.
2. Discount News
To be able to hold on in any sector is to provide reliable and quality service. From time to time, you can apply discounts by lowering the prices of your products to attract customers to your products. In order to announce these discounts effectively, SMS delivers you to a wide audience. In this way, you will both notify your customers about the products that they follow and potentially buy, and you will attract the attention of your potential customers.
3. Purchase Transactions
Shopping via SMS is still a frequently used form of purchase in many parts of the world. For example, Starbucks goes one step further in mobile payment and offers shopping via SMS to its customers. Thanks to this purchasing diversity, companies both strengthen their businesses and increase the number of customers by creating attractiveness in various fields.
4. Customer-Specific Discount Codes and Coupons
You can create a special coupon or discount code for your customers according to their activities and provide discounts on the products they can buy. Thus, you can gain permanent users by encouraging them to use or shop from your brand. With SMSs that reach their target correctly, satisfaction about your company’s products and services increases, and every SMS you send takes your company one step ahead in the sector.
5. Cargo Tracking
With the development of the internet and its related fields, cargo tracking, which could be done optionally or at an additional cost, has become one of the standard features of every cargo and postal company today. Thanks to SMS, cargo tracking companies provide users with a healthy delivery of the shipment by specifying when their cargo departs and their estimated arrival time. By delivering a cargo tracking feature, you show that you are with your customers at every moment of their purchasing journey, and you offer them a more reliable experience.
Customer feedback is very important to a company. In this way, you can solve the problems of your product according to customer needs. Thanks to the variety and number of people you can reach via SMS, you can search for various user experiences that your product needs. The best way to get feedback is to organize a survey to users via SMS. Thanks to the answers to the questions you set, you can improve your product and learn the demands of your customers from you.