How Mackolik reach more users by boosting push speed with Netmera
Mobile internet access has increased rapidly in recent years and has become a part of our daily lives by quickly embedding in our culture. Today, more than 50% of smartphone users check their phones as soon as they wake up, 80% of all internet users own their smartphones, and 52% of smartphone users have push enabled on their devices.
Sending push notifications is the fastest method to convey your message to your audience compared to other media channels. Moreover it is vital when a push notification delivers your message exactly when you need it so that you guarantee excellent customer experience. Especially if you are in the media industry, notification speed is several times more important.
Mackolik, a Turkish online platform offering worldwide sports news, scores, predictions, and analytics, is the industry leader in sending fast push notifications – especially goal alerts. And we are proud to share a big part in this success story.
By using Netmera’s fast push notification solution, Mackolik sends billions of notifications on live match updates (goals, cards, substitutions, etc.) to millions of users in real time.
Through its mobile app serving millions of people around the world, the sports news giant offers continuous updates of live standings, venues, referees, players, and coaches for its members at global scale for 24/7.
- +20 thousand notifications per day
- +50 million times users opening app per day
- Rich notifications with visuals and sounds
- Personalized content (favorite team news etc.)
- 24/7 push sending at global scale
In the Mackolik application, an average of 20 thousand different notifications are sent to millions of users per day. And users open the Mackolik application an average of 50 million times on match days.
Mackolik users get continuous updates on goals, first half results, match results, starting lineups, red cards, match reminders and such for all the football, basketball, tennis and more sports organizations around the world.
Mackolik easily creates, edits and automates these notifications through easy-to-use Netmera panel. Here they can target and segment users and send personalized content through user preferences. For example, a Liverpool fan only gets updates on Liverpool matches and news.
Through the Netmera panel, Mackolik can also add visuals and sounds to its notifications to deliver a more enriched content to its users.
With Netmera as a partner, Mackolik sets itself apart as a leading company in the industry and is seen as the fastest and most reliable sports news source by the users.