Your campaign had the right audience, the right offer, and even a 12% click-through rate. The next one with the same segment, stronger visuals, and an improved message only reached 4%. Everything else looked identical on the dashboard: same send time, same channels, same strategy. 

Let’s figure out why this happened. Campaign A reached users during their peak engagement windows. Campaign B, however, went out at 2 PM to people who usually open notifications after 9 PM or hit early risers at midnight.

Even the best campaign can lose impact when timing is off. Aggregate data hides these individual timing; you see “sent at 2 PM” but miss that half your audience isn’t available then.

That’s where Best Time Delivery, Netmera’s AI-powered optimization feature, comes in. Instead of using one global delivery time, it automatically determines the optimal hour to send a push notification for each user — every day of the week — so your message always arrives at the perfect moment.

Instead of relying on a single global delivery time, it automatically determines the optimal hour to send a push notification to each user, on each day of the week. By analyzing users’ historical in-app activity, it identifies the precise moments when they are statistically most active and most likely to engage.

Why Send Time Matters for Mobile Engagement 

In the world of mobile engagement, even a few hours can make the difference between a conversion and a missed opportunity. A user who ignores a message at 9 a.m. might eagerly open it at 8 p.m., when they’re relaxed and scrolling through their phone.

With Best Time Delivery each message meets the user at their peak engagement window. Instead of interrupting, it synchronizes with their natural behavior, creating communication that feels relevant and personal.
According to research, 71% of consumers say they’re more likely to engage with messages that feel personally relevant. And  89% of U.S. companies report that personalization on their websites or apps directly drives higher revenue.

Timing, however, is the missing piece that turns personalization into performance.
Best Time Delivery completes the personalization puzzle because you reach users when they are ready to engage. 

For marketers, CX leaders, product managers, and app owners, this means getting more results from the same budget by eliminating wasted sends and truly resonating with their users.

How To Implement Best Time Delivery To Your Campaigns

Activating Best Time Delivery in your push campaigns is simple and fully automated once enabled.
1. Create or Edit a Push Campaign
Start by navigating to the Campaign Scheduling step within your campaign setup.

2. Select Best Time Delivery
In the Delivery Time section, choose Best Time as your delivery option. This allows Netmera’s AI to determine the optimal send hour for each individual user, based on their behavioral data.

3. Adjust Fallback Behavior (Optional)
You can customize how the system behaves when the user’s calculated best time has already passed:

• Enable “Send Instantly if Best Time Has Passed” to deliver the notification immediately if the optimal time window has already expired.
• Leave it disabled if you prefer to skip users whose eligible send time has passed, ensuring only timely deliveries.

4. Finalize and Publish
Once everything is set, review your configuration and publish your campaign. 

Netmera’s interface shows the setup for a push notification campaign, including scheduling options for delivery, with a focus on “send on best time for each user”.

From this point, Best Time Delivery automatically manages timing for each user, so every message is delivered at the right moment.

Key Terms Explained 

Term	Definition
Time in App	The event type used to measure user time within the last 60 days to calculate best times.
AM Best Time	The hour between 00:00 and 11:59 when the user is most active.
PM Best Time	The hour between 12:00 and 23:59 when the user is most active.
Daily Best Time	The single hour (between AM and PM peaks) when the user is most active for that weekday.
App Global Best Time	The hour of the day when most users are active for that weekday. Applies when user data is unavailable or if all AM/PM or daily best time periods have passed for the user.
Send Instantly if Best Time Has Passed	A campaign setting that delivers messages immediately if a user’s calculated best times and app global best time have already passed.
Quiet Hours	Time periods during which push notifications should not be sent. All best times are ignored during these hours.

Four Different Industries, Four Different Stories of Perfect Timing

Every user follows a different rhythm. Some prefer to open your app with their morning coffee, others scroll late at night, and a few check in between meetings during working hours. Netmera’s Notification Delivery Logic ensures each of these users receives messages at the time that fits their unique pattern using a clear, step-by-step hierarchy powered by its AI features. 

To make it easier to visualize, let’s take a look at four professionals from different industries each with their own schedule, behavior, and timing.

The Morning Scroller (E-Commerce Manager)

Selin manages an e-commerce app that sells lifestyle products. Every morning around 8:30 a.m., before diving into meetings, she checks the app dashboard and reads customer reviews.
When a campaign is scheduled, Netmera identifies her Daily Best Time  and if the campaign timing aligns with that window, the notification is sent exactly at that hour.
That’s why Selin sees the new “Morning Flash Sale” notification right as she’s sipping her first coffee  and engagement follows naturally.

The Evening Browser (Finance Professional)

Robert works in financial consulting, and his days are packed with calls, reports, and deadlines. By the time he finally checks his phone, it’s usually after 9 p.m.
When the campaign goes out earlier in the day, his Daily Best Time has already passed. But Netmera spots that his PM Best Time is still active, so the notification is sent late in the evening, exactly when Robert’s scrolling through apps to unwind.

The Occasional Traveller (Travel Blogger)

Emily is a travel content creator who’s always on the move — boarding planes, exploring hidden cafés, or hiking off the grid. Because she travels so often, she hasn’t opened the app in over two months. With no recent activity data available for her weekday, Netmera uses the App Global Best Time, the hour when most users are active to deliver her notification.
Even though Emily’s personal rhythm is unpredictable, the message still lands at a statistically optimal time for her region, giving the campaign a fair chance to reengage her when she’s back online.

The Missed Window (EdTech Entrepreneur)

Kerem runs an education startup and rarely checks his learning app during busy weekdays. By the time the campaign runs, his Daily, AM, and PM Best Times have already passed.
In this case, Netmera won’t deliver the notification  unless the fallback behavior is enabled.
If “Send Instantly if Best Time Has Passed” is active, the message goes out immediately, ensuring no opportunity is lost  even for users like Kerem who live by unpredictable schedules.

This flowchart illustrates the notification delivery logic, prioritizing daily, AM/PM, and app global best times, with a fallback option

So behind the scenes, each of these cases follows the same underlying logic

Daily → AM/PM → Global Time → No match → Fallback. Your notifications reach users when they’re most likely to engage, or wait for a better moment instead of disrupting them.

Personalized messaging + Timing across channels = Maximum App User Growth 

Recent McKinsey research emphasizes that personalization, when combined with optimal timing, is becoming the key differentiator for high-growth brands. 

Netmera’s AI-based Predictive Segments use behavioral data from events like purchases, clicks, and notifications to shape customized campaign strategies and predict future user actions. By continuously learning from behavioral patterns and identifying real-time correlations, Netmera helps re-engage inactive users and group audiences according to both their interests and your business goals.

Best Time Delivery automatically determines the optimal hour to send each push notification so your message reaches users when they’re most likely to engage. With Personalized Push and Dynamic Content, brands can remind users of things they care about like items left in the cart, price drops, or expiring offers without sounding repetitive. 

Using Netmera’s omnichannel engagement platform, you achieve consistent messaging across push, web, WhatsApp, SMS, and email. Tagless Data Capture automatically tracks and records user behavior like page transitions and views on mobile and web, which means almost zero development work and faster, targeted campaigns.

Together, these features enable marketing and growth teams to deliver what customers want: personalization that’s relevant, timely, and consistent powered by AI and data.

Want to optimize your send times? Contact us.

FAQs

Q1: How often is Best Time recalculated?
Best Time is recalculated continuously using the last 60 days of Time in App data. As user behavior evolves, their optimal delivery times update automatically — no manual action required.

Q2: Does Best Time work the same for all weekdays?
No. Best Time is calculated separately for each day of the week. A user’s most active hour on Monday may differ from Friday, and Netmera always uses the most accurate time for that specific weekday.

Q3: What happens if a user has no activity data?
If a user has no recorded activity in the past 60 days, their personal best time can’t be calculated. In this case, the App Global Best Time is used as a fallback. If no global time applies, the user is skipped unless the “Send Instantly if Best Time Has Passed” option is enabled.

Q4: What if the calculated best time falls within Quiet Hours?
If a user’s best time (Daily, AM, PM, or Global) falls within defined Quiet Hours, the message won’t be sent at that time. If no valid alternative remains, the user is skipped unless “Send Instantly if Best Time Has Passed” is active and the current time is outside quiet hours.

Q5: Can I use Best Time with other scheduling options?
No. Best Time is a delivery-time setting, not a campaign trigger. You must choose either a fixed delivery time or Best Time. When selected, Netmera automatically handles delivery timing for each user.

Q6: Does Best Time affect reporting?
No additional reporting is created for Best Time. Deliveries made using Best Time appear in standard push campaign reports, and you can compare open or click rates with fixed-time campaigns to evaluate performance.

Q7: Is Best Time available for all campaign types?
Currently, Best Time Delivery supports Push and Web Push campaigns. It’s not available for SMS, Email, or other channel types.