Promotion Code Strategies That Will Motivate Your Customers
Promotion codes and discount coupons are a marketing method that both traditional stores and online shopping platforms frequently use for different purposes such as increasing their sales, gaining new customers, retaining existing customers, and introducing new products. Discount coupons, which are highly preferred because they can be used easily in almost every product category from grocery to clothing and electronics, are a great way to attract the attention of customers.
The biggest advantage of discount coupons is that they are much more eye-catching than ordinary promotional content. According to research, promotional content that offers discount coupons attracts customers more and they are more likely to keep the information in the content in mind.
It is very important to develop a successful promo code and discount coupon strategy that will attract the attention of consumers in these days when there is not much of a discount coupon.
Set Specific Goals
The first step in a solid promo code strategy is setting your goals. You should determine your priorities among the goals mentioned above, such as increasing sales, gaining new customers, and introducing new products. To decide which target you should focus on, you should do a detailed research by examining your sales and marketing data. In which step of the shopping you lost customers, the shopping rates of your existing customers, the number of new customers in the last year, etc. By examining it thoroughly, you can determine your priorities and create a specific target.
Create Perception of Opportunity
In order for the discount coupons to be successful and to encourage the customer to shop, you must be able to make the customer feel that he has encountered a “special opportunity” and should not miss this opportunity. If you can successfully create this sense of urgency, the customer will be more likely to use the discount coupon. Design, planning, validity period determination etc. You should focus on creating this “perception of opportunity” and a sense of urgency at all stages.
Determine the Target Audience
For each promo code strategy, you should determine in advance which customer segment you will appeal to and develop your strategy accordingly. For this, you should group your current and potential customers according to age, purchasing power, relationship with the brand, relevant area and similar criteria. Thus, you can better determine the target audience you need to focus on while developing your strategy.
Choose Access Channels
Determine which customers and at which steps of the shopping your promo code should be accessible. For example, you can choose to share a discount coupon in the cart to reduce cart drop rates and increase checkout rates. According to research, three-quarters of consumers leave their products in the cart and look for a suitable promotion on discount coupon sites. That is, you can share your promo codes on coupon sites to acquire new customers and reach non-member customers.
Add Promotional Codes to Push Notifications Without Any Cost
SMS is one of the most preferred channels to convey the promotional code to customers. However, since sending promo codes via sms is costly, marketers hesitate to choose this channel.
At this point, Netmera provides great convenience to business owners and marketers in terms of sending promo codes without hitting the budget. You don’t have to send promo codes via sms. With Netmera, you can add personalized promotional codes to push notifications without any costs.
You can define your promo codes to netmera very easily and add personalized promo codes into push notifications. In this way, you will not only get rid of costs, but also send personalized, meaningful and interesting messages to the target audience to provide a better shopping experience and customer loyalty