Improve Your Global Strategy with Language-Based Personalization
With the increase in communication and technology opportunities, the life we live has started to change rapidly. Wide possibilities keep us all aware of each other’s lives. Our mobile phones, which we have made the center of our lives, are our closest devices that enable us to reach technology and the global environment. An environment with such a high level of interaction helps companies to easily communicate with their customers.
Today, companies have access to an incredible amount of data of their customers, including their demographic info, their locations, what languages they speak, their hobbies, and even what they have recently searched. Access to this type of data is making it easier to create a personalized and localized experience, which offers significant benefits for both users and brands.
Localization is the adaptation of a product or service to the language and culture of a particular country. Products or services are localized according to the language of that country in many aspects such as content, language, appearance, presentation, benefit and features. The localization of the product is actually a process that serves the globalization of the product. Therefore, localization is also known as product globalization.
The most important issue that bothers the marketers while localization is not being sure exactly how the customization should be done. Most of them choose Generally, it is preferred to use a common language because it forces marketers to create different audiences and create several of the same post. However, this is not an effective technique when it comes to personalized communication.
When a brand customizes a message based on the preferred language of the individuals receiving it, that’s language-based personalization. With this sort of customization, it’s easy for marketing, growth, and engagement teams to provide clearer messaging experiences to a global audience, at scale.
Netmera offers the opportunity to create a single message with different language selections instead of creating the same content in different languages over and over so that you can reach more people than ever with your app and website and engage with users in different languages every day.
Customize Your Messages with Language-Based Personalization
No matter how clever your campaign may be, it will fail if it’s not in the language your customers speak. If it’s in Spanish and the recipients only speak Turkish, it is highly possible that they will simply ignore or or swipe up if they cannot understand the messages you send. This is where language-based personalization comes into play.
Netmera offers customized communication options to many brands and marketers to help them convey their message in the right language. Without dealing with any integration process, you can send your messages in the desired language according to your preferences.
To make it realize that, Netmera first collects the needed data from customers, including what language they speak, or what language they prefer the app to run with. Thus, after you create your message, you can customize it with different languages, and send it at once automatically; and your message will reach your customers in the desired language.
Netmera also collects the data from customers’ “preferred application language” and delivers messages relying on this preference.
In short, Netmera allows you to take full advantage of language-based personalization to help you automate your message translations, reach your international customers, respond to cultural differences and make your campaigns even more meaningful on your marketing strategy to expand your audience, and increase engagement and revenue.