Predictive models build living, data-driven segments that evolve with user behavior, purchase history, and engagement patterns.
Check out our blog to explore industry trends, emerging technologies and useful tips.
Predictive models build living, data-driven segments that evolve with user behavior, purchase history, and engagement patterns.
Customers expect experiences that feel personal and seamless, yet most brands still deliver fragmented interactions across apps, web, SMS, and…
Tagless data capture automatically detects and collects screen views and user interactions without requiring manual code implementation for each new…
Marketing and product teams know they need customer journey orchestration. The concept is familiar. What is still difficult is building…
Your campaign had the right audience, the right offer, and even a 12% click-through rate. The next one with the…
Traditional CDPs store your data. Combined platforms stores your data and launches campaigns across email, push, SMS, WhatsApp, and in-app…
We’re upgrading our iOS SDK to strengthen how you connect and engage with your customers. This migration keeps you connected…
With deferred deep linking, users land exactly where your campaign directed them so installs become immediate engagement.
This certificate transition was completed in February 2025. This article is maintained for historical reference. Apple announced an update to…
If you work for a marketing team in a company that sells a product or a service, then you know…
This post shows how to apply the best spin-to-win practices on both web popups and mobile app widgets. You’ll see…
Discover essential mobile app metrics for engagement, retention, and revenue. Learn how to analyze user behavior with funnels and real-time…
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