Netmera Gaming Product Diaries #1:
Level up your game with Netmera’s engagement & analytics platform designed for mobile games
I am really excited to share the first of our gaming marketing blog series with you today. As a product owner working for Netmera and also as a gamer who loves to play mobile games, I thought it’d be wise to start this series in order to help you game developers and everyone in this business through your marketing journey. I am aware of the various difficulties many of you have in marketing your game and will guide you to resolve them.
In the first of our 4 article blog series, I will introduce you to Netmera, the engagement & analytics platform that I work for, and I will talk about what solutions we offer to overcome the problems you experience in game marketing.
Here at Netmera, we strive to strengthen the relationships of our customers from many different sectors with their customers. With our four main solutions (Mobile Engagement Product, Web Engagement Product, Intelligent Analytics and Marketing Automation) we help our fellow customers to deliver better marketing journeys.
Our superior segmentation/targeting, multi-channel interaction, artificial intelligence, and analytics capabilities are also highly optimized for the gaming industry and have been developed to help you build stronger relationships with your players.
Before introducing how you can use Netmera’s engagement and analytics tools for your game, I’d like to talk about why you should pay close attention to gaming marketing in general.
Why you should take game marketing seriously
In recent years, we have seen tremendous growth in the gaming industry and the radical changes that accompany it. Even before COVID-19, we witnessed an increase in the interest in digital sales of games and esports, the increasing adoption of the free-to-play revenue model, and the rapid development of live streaming and cloud gaming platforms.
During the quarantine days, we witnessed an even more serious rise in the mobile game market. The game industry, where the home office work order can be well established, started to focus on both marketing and new game production, with the opportunity of people staying at home.
On the other hand, for years, the gaming market was thought to be a special market that appealed only to serious gamers and young people. Today, this perception has changed. Games attract the attention of people from all walks of society.
This being the case, the competition in the game market has started to increase more than ever before. And this has pushed game developers, business owners and marketers to develop different strategies and use different marketing tools to gain users, retain players and monetize their games.
Now let’s take a look at how Netmera helps you to achieve these goals.
All-in-one marketing platform for mobile games
With its different solutions, tools, and plugins, Netmera provides game developers and marketers with many advantages to take their games to the next level. These include data collecting, reporting, real-time analytics, ad management, user behavior tracking and more.
To be more specific, user experience improvement activities such as logins, level completions, and real-time tracking of player activity such as app installs and purchases, and how users interact with your app can all be done easily with Netmera.
Netmera provides access to a range of marketing tools for both indie and mainstream gaming companies to analyze, optimize and improve their games.
What Netmera offers for your game
- With push notifications, exclusive subscriptions, and creative content, you can engage players and keep them online and playing for hours.
- Thanks to artificial intelligence-supported analysis and instant reporting, you can understand how players use your application and send them more relevant notifications.
- You can improve the user experience with personalized in-game notifications, widgets and banners.
- You can notify users about game-related level updates, new missions, important milestones, time spent in your game, and more.
These are the most basic yet crucial things you can do with Netmera to improve the game and player experience. And there is more.
Personalization
Netmera helps you improve user experience with personalized push notifications, in-game actions, widgets, banners and more tailored for each gamer’s needs. With automated messages and push scheduling, you can inform users on level updates, new quests, important milestones, time they spend on your game and more to keep your users engaging, loyal, and satisfied.
Segmentation
Netmera’s powerful segmentation tools help you identify, define, and target your players with various attributes, including traits, behaviors, in-game preferences, and more. You can create unified player profiles for a more direct, consistent, and individualized communication.
Engagement
Netmera Mobile Engagement Platform helps you increase retention and conversion rates with personalized mobile push notifications, in-app messages, banners and more tailored to each player’s needs. Inapp Design helps you to enrich pop-ups, banners, notifications, and widgets with media; high speed push sending feautre allows you send 1 million push in 5 seconds; ad tracking to monitor ad performance with real-time data, and geofence technology to deliver targeted messages and track player data.
Unity SDK integration
Get closer, retain and interact with your users. With Netmera Unity SDK integration, you can send information on player actions from your game for analysis, reporting, and gameplay personalisation. Our AI-based technology will help you optimize campaigns to more accurately target players with higher lifetime value.
In our next article, we will go deeper and explain how to use Netmera’s various marketing tools through which channels, how to monetize your game, and liveops in detail.
Stay tuned!
