Download our latest Webrazzi Presentation: To Churn or not to Churn
netmera_logo
  • Platform
    • Channels
    • Mobile & Web Push
    • Mobile In-App
    • Web Pop-Ups
    • E-mail
    • SMS
    • Feedback Button
    • Products
    • Web Personalization
    • Mobile A/B Testing
    • Data & Analytics
    • Autotracking
    • Surveys & Feedback​
    • Funnels
    • Customer Journeys
    • Customer Data Platform
    • Live Activities
  • Industries
    • Media and Entertainment
    • Banking and Finance
    • Retail and E-commerce
    • Travel And Hospitality
    • Telecommunication
    media_icon
    Media and Entertainment
    fintech
    Banking and Finance
    retail
    Retail and E-commerce
    travel
    Travel and Hospitality
    telco_icon
    Telecommunication
  • Company
    • About Us
    • Contact Us
    • Partners
    • Netmera Careers
    about_us
    About Us
    contact
    Contact Us
    career
    Careers
    partner
    Partners
  • Resources
    • Blog
    • Glossary
    • Use Cases
      • Banking & Fintech
      • Media & Entertainment
      • Food & Beverage
    • Resources
    • Developer and User Guide
    • Case Studies
    • News
    blog
    Blog
    glossary
    Glossary
    usecases
    Top Use Cases
    resources
    Resources
    success-stories
    Success Stories
    news
    News
    user_guide
    Docs & User Guide​s
Login
Get a Demo
How to Use In-App Messaging to Retain Customers

How to use In-App Messaging to Retain Customers

When it comes to guaranteed ways to reach your audience, in-app messaging is one of the least intrusive and most effective methods available. Research shows that consumers spend 85 percent of their online mobile time inside an app. 

For brands with mobile apps, this means being able to engage active users while using consumer behavior features to drive certain actions. This article will give you best practices and tips for creating an effective in-app messaging strategy to match your marketing goals.

What is In-App Messaging and Why Is It Important?

In-app messaging delivers messages to customers using the app in the app interface itself. These messages appear as pop-ups that can be placed at the top, middle, or bottom of the screen. In-app messages use a combination of images, text, and links. It’s similar to push notifications, but with more room for rich content and longer text. Top brands see them as an effective channel to reach customers with targeted CTAs, directing users to key areas of the app. 

Since in-app messaging is based on analytics and contextual user behavior, it can be triggered based on user interactions. With its customizable structure, it is better at providing information based on user expectations, and provides a smoother progression from initializing to conversion.

In-app messaging should feel like a natural extension of the app itself, not additional marketing. It’s best done when it’s consistent with your brand and when user actions appear seamless. It’s worth the time to map and coordinate the location of the message on the screen, how the message was closed (depending on the time, scrolling action), and what it links to (news feed, web URL, deep link in the app).

These messages are seeing higher engagement rates as the audience is already engaged and somehow captivated. Whether you’re out to showcase app features, highlight a promotion, or increase in-app purchases, the ability to connect segmented users directly in a personalized way is critical.

How to Create an Effective In-App Messaging Strategy

In-app messaging is a great channel to connect with your customers, understand their preferences, and increase conversions. Now, let’s look at guidelines on how to approach your in-app messaging strategy to make the most of it.

Set Your Goals

In-app messaging should have clear and defined goals that are ready to be measured within the app itself. How will you understand the interaction? Understanding the funnel metrics of your broader omnichannel strategy and measuring user behavior patterns will be important when determining how to approach them.

Timing Is of The Essence

Given the use of marketing automation software, in-app messaging is often posted to drive a timed action. Messaging can also be linked to the user’s actions. An abandoned cart message campaign, a promotion on similar products while in the app store: These triggered responses can be very effective when delivered at the right time.

Segment Your Users

Top brands segment their users to increase engagement and overall user experience. Create segments around demographics, common behavior, device type, and special events.

Use in-app messaging along with push notifications and email to increase engagement. You’ll also be able to selectively target users for special offers that include campaigns that may not apply to your entire app audience. Past purchasing behavior such as session length and frequency, users who have added similar items to cart but never purchased: These features can help you best target the audience for your campaign. Identify the attributes that all campaign users should share. Segment by attributes to create the ideal audience.

Power of Automation

With segments in place, automation allows you to automatically enroll new users when they meet set criteria. These new users will now automatically receive the in-app campaigns they qualify for. That way, you never miss the opportunity to convert new users. Be sure to chain messages as well; this ensures that when users re-engage with an in-app campaign, they will receive appropriate messages.

 

Prev
Next

Subscribe to our newsletter

    Products

    • Customer Data Management
    • Customer Journeys
    • Web Personalization
    • Mobile A/B Testing
    • Data & Analytics
    • Autotracking
    • Surveys & Feedback​
    • Funnels

    Channels

    • SMS
    • Mobile & Web Push
    • In-App
    • E-Mail
    • Live Activities

    Industries

    • Media and Entertainment
    • Banking and Finance
    • Retail and E-commerce
    • Travel and Hospitality
    • Telecommunication

    Company

    • About Us
    • Open Positions
    • Contact Us
    • Partners

    Resources

    • Blog
    • Glossary
    • Top Use Cases
    • Resources
    • Success Stories
    • News
    • Developer and User Guide

    © 2024 — Netmera. All Rights Reserved.   |   Privacy Policy   |   Cookie Policy (EU)   |   GDPR   |   KVKK

    Linkedin X-twitter Facebook Youtube Instagram
    Manage Cookie Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
    View preferences
    {title} {title} {title}