How to Reactivate and Re-engage Inactive Mobile App Users
It is obvious that any business in almost any industry needs a mobile app. However, even the highest rated apps do not guarantee high user engagement. You must constantly include customers and re-enable users when they are asleep.
But with so many apps hitting the app stores, how can you make sure your users don’t feel their experience is compromised? Or can they find another app that will offer them something better? What can marketers and brands do to encourage consumers to re-engage with their apps? Let’s overview some basic strategies that make a big difference.
Find Out Why Users Are Leaving The App
There are many reasons why people leave your app, but to improve the user experience, it is crucial to determine the exact one. You need to find answers to many basic questions. Is your app lacking important features? Are you targeting an appropriate audience? Is your app not engaging users? To be able to answer these questions and address related issues, it is better to regularly monitor the most important mobile app KPIs. A mobile app engagement company can help you understand your app’s weaknesses and create a plan to get rid of them.
Personalize In-App Communication
Personalization is the most important factor in apps. No matter how loyal the user is and what they think of your brand, it is much more important for them to know how your brand treats them personally.
Personalization has three different aspects: interaction, content, and experience. Each of the aspects is important and difficult to implement in its own way. Companies that can use all three aspects will have the greatest success in developing a more healthy and loyal relationship with each consumer.
Send Push Notifications
One of the great ways to use push notification is for mobile user reactivation. However, they must be used correctly. First of all, you shouldn’t reach out to users too often, as it may cause the app to be uninstalled. Make sure push notifications provide valuable information and are personalized; in this case, they can bring back many inactive users. If you’re using mobile gamification techniques, notifying users of goal-directed progress or changes to the leaderboard can be a good reason to reach out.
Netmera allows brands and marketers to combine analytics with push notifications to better know and understand what users really want from your app. You can keep the segments as narrow or wide as you want so you can craft truly intelligent push notifications to re-engage with your users.
Offer New Incentives And Rewards
You can use incentives and rewards such as discounts, bonuses, and gifts to encourage users to return to your app. Offering rewards to loyal customers will make them feel like they got a good deal. Rewards can come in many forms, such as special offers for loyal members, in-app credits, purchase discounts etc. The benefit of successful user retention significantly outweighs the cost of the rewards. When consumers see that they buy more from your product compared to your competitors, they don’t give up.
Measure, Test, And Analyze
Apps offer an incredible opportunity to collect data points, but to seize this opportunity, customer activity and tracker tags must be in place. The next most important thing to do is to find the right KPIs for the brand and its audience.
Netmera helps you to test your messages with different content on a small part of your audience and send them to the rest of your audience by choosing the most successful one. With AI-based segments, you can also easily predict who is likely to churn or opt out based on past user behavior. You can create segments with the most relevant audiences for a product or content.
