How to Get More Customers to Open Your Emails
Email marketing is one of the most functional digital media channels and its contribution to customer acquisition and retention is undeniable. Email campaigns are a great opportunity to remind customers of your brand, services and products. The more often customers see emails related to your brand in their inboxes, the more likely they are to choose your business during their product search.
For getting the best of email campaigns, your emails must be read by your customers first – and of course opened even before that. So what should you do to get more customers to open your emails? The answer to this is primarily through what customers see first; that is, the subject line along with the preheader.
What Is A Preheader And Why Is It Important?
Preheader is where your email marketing begins. With this limited space where you can express more than a title, you can attract the attention of buyers and increase your opening rates.
An effective email marketing campaign should attract a customer at first sight. Only then do users open an email and become potential customers. The first condition to be able to achieve this is that a recipient sees an article that will attract their attention when they receive the email. Here the pre-header field is the best way to do it.
How to master preheaders?
Although it varies from device to device and according to the usage preferences of people, the pre-header area is a very limited area in any case. Therefore, the text to be edited here should also present an interesting content in a few words.
Don’t keep it too long or too short
Don’t make the first few sentences in your email too long. Introduce people with short and clear sentences where they can get an idea of the content of the email. In addition, if this section is kept long, there is a possibility that the entire text you created will not be visible.
Also, do not keep the text that will appear in the preheader section too short. It would be wrong to treat that part as the subject line of the email. Providing enough information in this section will significantly increase the success rate of the email.
Combine it with the subject line
As customers see the two of them back to back it’s wise to combine the subject line with the preheader. Because after people read the subject line, their eyes are always fixed on the preheader part. In this way, you can do a more effective job than a normal subject line. If your subject line opens with a question, you can consider keeping on with a potential answer your customer is seeking in the preheader.
Make it personal and relatable
The subject line provides recipients with some basic information about the email. Therefore, your subject line should accurately reflect your email content. Your goal should be to attract subscribers and motivate them to be involved in your campaign, rather than providing information.
Let’s say you send an email for a webinar announcement. If you specify the seminar topic directly in the subject line, subscribers will be able to master the event as soon as they read it and can decide if they are interested in the event.
Personalizing your email subject line will also be an effective strategy. It adds a name section to the subscription form, so you can directly address your customers by name. This indicates that you care or will be particularly interested in each customer.