Netmera Blog

With iOS Swift SDK migration, your team gains immediate access to Live Activities, enhanced WhatsApp campaigns, and deferred deep linking.

With deferred deep linking, users land exactly where your campaign directed them so installs become immediate engagement.

Discover essential mobile app metrics for engagement, retention, and revenue. Learn how to analyze user behavior with funnels and real-time...

This certificate transition was completed in February 2025. This article is maintained for historical reference. Apple announced an update to...

Nearly 90% of marketers are shifting budget and infrastructure toward first-party and zero-party data, so we’re here to discuss how...

If you work for a marketing team in a company that sells a product or a service, then you know...

This post shows how to apply the best spin-to-win practices on both web popups and mobile app widgets. You’ll see...

Discover what to test in push notifications, how to measure results, and which A/B testing features drive conversions for mobile...

Loyalty marketing is a marketing strategy businesses use to retain and increase revenue from existing customers by offering them incentives...

When teams run location-based marketing on a platform that unifies data and engagement instead of a point solution, they get...

If you have something in your mind about your brand or service, and you wonder if your customers will benefit...

Three things matter more than anything else: knowing why each user is there, reaching them through the right channel when...