Netmera Blog

With iOS Swift SDK migration, your team gains immediate access to Live Activities, enhanced WhatsApp campaigns, and deferred deep linking.

With deferred deep linking, users land exactly where your campaign directed them so installs become immediate engagement.

Discover essential mobile app metrics for engagement, retention, and revenue. Learn how to analyze user behavior with funnels and real-time...

This certificate transition was completed in February 2025. This article is maintained for historical reference. Apple announced an update to...

If you work for a marketing team in a company that sells a product or a service, then you know...

This post shows how to apply the best spin-to-win practices on both web popups and mobile app widgets. You’ll see...

Discover what to test in push notifications, how to measure results, and which A/B testing features drive conversions for mobile...

Loyalty marketing is a marketing strategy businesses use to retain and increase revenue from existing customers by offering them incentives...

Third-party cookies are losing ground. Learn how to combat a cookieless future by building a first-party data strategy that powers...

Ever notice how some people meticulously plan every detail of their summer travel while others thrive on spontaneous adventures? Our...

In today’s digital age, geofencing has become a competitive necessity for businesses aiming to thrive in the modern marketplace. Geofencing,...

The term omnichannel simply means “all existing channels”. That is, to use all available ways to reach the specific marketing...