Netmera Blog

Discover essential mobile app metrics for engagement, retention, and revenue. Learn how to analyze user behavior with funnels and real-time...

This certificate transition was completed in February 2025. This article is maintained for historical reference. Apple announced an update to...

If you work for a marketing team in a company that sells a product or a service, then you know...

This post shows how to apply the best spin-to-win practices on both web popups and mobile app widgets. You’ll see...

Discover what to test in push notifications, how to measure results, and which A/B testing features drive conversions for mobile...

Loyalty marketing is a marketing strategy businesses use to retain and increase revenue from existing customers by offering them incentives...

Third-party cookies are losing ground. Learn how to combat a cookieless future by building a first-party data strategy that powers...

Financial institutions universally recognize the importance of enhancing customer experiences (CX) as a strategic movement for future prosperity. Yet, despite...

In this blog post, we'll explore the top 10 fintech trends poised to define the future of finance.

Ever notice how some people meticulously plan every detail of their summer travel while others thrive on spontaneous adventures? Our...

In today’s digital age, geofencing has become a competitive necessity for businesses aiming to thrive in the modern marketplace. Geofencing,...

The term omnichannel simply means “all existing channels”. That is, to use all available ways to reach the specific marketing...