Insights for Customer Engagement

Deferred deep linking for mobile marketing: How it works and how to get it right

With deferred deep linking, users land exactly where your campaign directed them so installs become immediate engagement.

Discover essential mobile app metrics for engagement, retention, and revenue. Learn how to analyze user behavior with funnels and real-time...

This certificate transition was completed in February 2025. This article is maintained for historical reference. Apple announced an update to...

Nearly 90% of marketers are shifting budget and infrastructure toward first-party and zero-party data, so we’re here to discuss how...

If you work for a marketing team in a company that sells a product or a service, then you know...

This post shows how to apply the best spin-to-win practices on both web popups and mobile app widgets. You’ll see...

Discover what to test in push notifications, how to measure results, and which A/B testing features drive conversions for mobile...

Loyalty marketing is a marketing strategy businesses use to retain and increase revenue from existing customers by offering them incentives...

In today’s digital age, geofencing has become a competitive necessity for businesses aiming to thrive in the modern marketplace. Geofencing,...

When teams run location-based marketing on a platform that unifies data and engagement instead of a point solution, they get...

Both Geofencing and Geotargeting are types of Location-Based Marketing, but there are important differences between these two targeting tools. In...

There are different ways to collect feedback from your customers, and today we’re going to talk about two ways you...