Success Story
Over 120K devices opted into push notifications
40% conversion rate (users who clicked “Enable Now”)
187%+ increase in purchases among users who enabled notifications
TOD, a beIN Media Group streaming platform, delivers live sports, series, and movies to over hundreds of thousands of viewers. The platform competes on content discovery and retention. When a subscriber’s favorite team plays or a new season drops, push notifications have to reach them instantly.
They used Netmera’s in-app widget to deliver permission requests at specific moments in the user journey. The message focused on value: Turn on notifications to get instant updates on special content and offers.
The pop-up appeared once every two months and allowed users to choose “Enable Now” or select “Ask Later.” This approach gave users control and kept the option available for future sessions.
The campaign added well over 120K new opt-in devices. iOS saw tens of thousands of new opt-ins, while Android added several tens of thousands.
Of the users who clicked ‘Enable Now,’ roughly 40% granted permission. TOD could now deliver content alerts and offers to a substantially larger base.
Many users clicked “Ask Later” on the initial request. This signaled interest but not immediate commitment. The next step was to reach these users without overwhelming them.
They let users get familiar with the app, then planned a second opt-in message two months later. During that time, they worked with their Netmera success manager and monitored behavior through Funnel Analytics. At the two-month mark, TOD sent a second in-app message to the “Ask Later” segment.
Of the users who clicked ‘Ask Later,’ 18% eventually granted permission. Combined with those who clicked ‘Enable Now,’ the campaign reached a 22.4 percent overall conversion rate. Giving users time to decide, rather than pressuring them immediately, built sustainable opt-in growth.
TOD aimed to connect opt-in growth to business outcomes to prove that push-enabled users brought in more revenue and increased retention.
The team used Netmera’s behavioral segmentation to compare purchase activity before and after users enabled notifications. They looked at two groups: users who opted in right away and those who tapped “Ask Later.” Purchase behavior was tracked over six months to measure the impact of push opt-ins on conversions.
Users who clicked ‘Enable Now’ increased purchases by about 90% after granting permission. Users who initially selected “Ask Later” showed a similar impact: purchases rose by about 187%.
Push clicks surged across both groups. The data proved that opt-in directly drove higher engagement and revenue, validating the campaign’s ROI.
“We needed a permission strategy that respected user choice while clearly communicating value. The in-app widget worked. Even those who tapped ‘Ask Later’ converted at 18 percent. The real surprise was purchase behavior. Users who enabled notifications bought almost 190 percent more. Permission requests are now a core part of our growth playbook.”
Özge Özmen
Head of OTT Growth Manager
Postponed users who converted
Immediate conversion rate
Overall conversion rate
Purchase increase after opt-in
TOD proved that well-timed, relevant permission requests expand your audience and increase revenue.
Permission granted. Now keep users engaged with these capabilities.
Group users by viewing patterns, purchase history, or app activity. Build automated journeys that trigger based on events or time delays.
Netmera’s omnichannel capability lets you connect through push, email, SMS, WhatsApp, and geofencing.
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