Netmera Gaming Product Diaries #4:
Take control of your game with detailed reports and analysis
Today, in our last article of our gaming diaries series, we will put everything together and see how Netmera can help you understand how your game is played and how your players interact with your app in general, with intelligent analysis and reports.
With the acceleration of the game industry’s transition to digital, it is now easier to create data oriented marketing strategies as more detailed data can be accessed more easily. It is more important for developers to access customer insights on the more heavily used parts of the game, identify retention issues or signals, as well as where additional monetization elements can help increase profitability.
Analyzing how players interact with your game can provide important statistics for further optimizations. For example, measuring the post conversion of different creative assets and A/B testing different rewards will help you discover what motivates your players the most. Netmera’s intelligent analytics tool provides comprehensive data points to measure the performance of fast games.
Understanding how your game is played
One of the hallmarks of digital marketing is that it is measurable. You will also need these measured data in your game marketing efforts. At this point, you can collect and benefit from user data thanks to AI-based analytics tools Netmera offers for you. You can collect thousands of data and easily understand it through detailed yet simple-to-understand data reports.
Netmera’s improved algorithms also help you create AI-based predictive segments to customize, arrange, and target your marketing content for specific audiences. Thus, you can know who you are addressing, get to know your customers, and determine what they are satisfied with.
In order to manage all metrics to understand how your game is used, Netmera allows you to easily access funnel analytics and screen flows to get detailed reports and insights on user activities, player sessions and more. You can track, monitor, and analyze every action of your users on mobile, web, and desktop applications.
Netmera makes it easy for you to track and analyze customer behavior on every level of detail. Our integrated data solutions allows you to analyze collected data under custom individual customer profiles. You can track actions using custom user profiles to optimize and improve retention and conversion performances.
Turning data into meaningful outputs
Netmera’s easy-to-use dashboard allows you to create funnels, see user flows, create cohorts, and more with ease. You can get detailed reports and insights on user activities, player sessions, funnel completions and more with visualized statistics and charts. You will not need third party tools to track, monitor, and analyze every action of your customers on mobile, web, and desktop applications.
Managing and synchronizing all your communication channels will give your player a complementary experience with your game. With Netmera SDK integration, you can follow any channel you want whether it is iOS, Android, Huawei, web, or desktop. Netmera deduplicates the behavior of the player on different devices on a customer basis. You can access user transactions from different channels with Netmera analytics screens.
Netmera helps you get access to all the tools and features you need from an easy-to-use single dashboard. You will save time and workforce without the need of third party tools to track, monitor, and analyze every action of your customers on mobile, web, and desktop applications.
Netmera architecture allows you to visualize the data you need from any source and understand it. You can feed as much real time or asynchronous data as you want to Netmera via REST API or SDKs. You will save time and workforce by quickly linking your applications to data in your existing systems with easy integration.
Please also note that, as your partner in privacy, security and compliance with local/global regulations, we have set strict rules and standards to protect your customer data. We ensure continued compliance with data processor obligations under GDPR. We provide strong security and protected access to customer data, all personal data access and updates are available only to authorized users, and all transactions are logged step-by-step.
You can always contact us to ask anything you want and to get more information about Netmera services.
I hope you enjoyed this series of articles as much as I did.
Good luck on your marketing efforts!