Press Release
Netmera is awarded the Best Marketing Automation Technology by MarTech Awards
June 20, 2023
LONDON (PRWEB) JUNE 20, 2023
Netmera, a leading Omnichannel Customer Engagement Platform designed for marketers, announced its prestigious win of the Best Marketing Automation Award by MarTech Awards. This award’s recognition underscores Netmera’s commitment to revolutionizing marketing automation and highlights the success of its partnerships with fastPay, a digital wallet company, and NeoHub, a renowned technology hub.
In the marketing technology sector, Martech Awards‘ Best Marketing Automation Award is a well-known and essential recognition. It rewards exceptional marketing automation platforms for their innovation, efficiency, and all-around excellence.
Netmera’s award-winning case study revolved around fastPay‘s struggle with incomplete transactions in their mobile application. Users were exiting the screen without completing the process due to various challenges. To address this issue, fastPay used Netmera’s push notification automation capabilities to send instructions to users facing problems through the application.
Netmera helped fastPay analyze its app users’ struggle points and conversion tendencies with in-depth Funnel Analysis. By gaining valuable insights from the data, fastPay was able to optimize its push notification strategy effectively and improve user engagement. The efficiency of communications increased by almost 80%, ensuring that users received timely and relevant instructions to resolve their transaction problems. Furthermore, the in-app CTR was boosted by 55% with personalization, indicating increased user interaction. Additionally, fastPay’s complaint rate decreased, highlighting the enhanced user experience provided through Netmera’s automated push notifications. Most notably, fastPay’s conversions doubled.
Netmera continues to drive innovation in marketing automation, empowering marketers to create personalized and engaging customer experiences across channels.
Through its partnerships and advanced technology, Netmera is committed to enabling brands to achieve their marketing goals, improve customer satisfaction, and drive business growth. To learn more about how Netmera helps brands to build cross-channel experiences, you can request a demo here.
About Netmera:
Netmera’s Omnichannel Customer Engagement platform empowers marketers to create personalized and impactful customer experiences across multiple touchpoints. Netmera’s platform is trusted by leading brands such as Turkcell, Vodafone, Turk Telekom, beIN Connect, Pepsi, Starbucks, Sarmady, Mackolik, ayoba, ING Bank, ENBD Denizbank, and more to create personalized and impactful customer experiences across channels by leveraging powerful automation capabilities, and advanced segmentation combined with personalization.
With its powerful segmentation and automation technologies, Netmera allows brands to connect with their customers through push notifications, in-app messaging, web pop-ups, email, and SMS. Netmera’s products such as Mobile AB Testing, Surveys & Feedback, Web Personalization, Feedback Button, and Funnels help create engaging and converting experiences. The platform enhances customer engagement, increases conversion rates, and drives long-term brand loyalty.
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About fastPay:
fastPay is a digital wallet company that offers customers secure and convenient payment solutions. As a trusted payment platform, fastPay enables users to make payments, transfer money, and manage their finances through their mobile applications. By offering a user-friendly and reliable payment experience, fastPay has established itself as a preferred payment platform for both individuals and businesses.
About NeoHub:
NeoHub is a renowned technology hub that fosters innovation and drives technological advancements in various industries. With a strong focus on collaboration and knowledge sharing, NeoHub brings together experts, startups, and established companies to facilitate the development of advanced solutions.
