How To Grow Your Business And Engage With More Users In The App World
Apps have changed the way billions of people interact with the world, making it easier to play your favorite game, stay connected with loved ones, and buy your daily essentials.
But as the demand for apps grows, it’s getting harder and harder to discover apps and convert new users into loyal customers. That’s why we’re sharing new ways to reach more people, leverage insights to help improve performance, and keep your valuable users coming back.
Reach The User Wherever They Are
App campaigns make it easy to reach new app users on more than three million sites and apps. More and more people are switching between devices to get things done. Although mobile usage continues to increase worldwide, approximately 40% of total time spent on websites is spent on desktop, and meeting consumers where they are is crucial.
Even the biggest players in the ecommerce market, were providing the largest share of e-commerce channels through their website until recently. However, the new consumer habits brought by the pandemic made it necessary for players such as Amazon, Wal-Mart, Facebook and many others to go on a new path in their investments and strategies.
A good app, for example, reflects the best of a brand’s mobile website or even desktop site. The trend today is that an app does one thing very, very well. That is the application’s purpose. Make your app as easy to use, convincing and satisfying as possible. When you focus on this, it will attract the attention of users anyway.
Leverage Insights To Help Improve Performance
Connecting with new users is a critical first step in the lifecycle of growing your app business. But it’s just as important to understand what happens after the first install by measuring the right in-app events.
By integrating Netmera with app campaigns, you can measure the events that matter to your business and gain key insights about how your users interact with your app. You can reach the increasing number of app users with engagement campaigns and improve purchasing performance, increasing your business’ volume and return on investment.
All Netmera users have the privilege to gain access to powerful tools that help them see the performance of their marketing campaigns. With AI-based segments, you can also easily predict who is likely to churn or opt out based on past user behavior. You can create segments with the most relevant audiences for a product or content.
Keep Your Valuable Customers Coming Back
Loyal customers stick with brands that make it easy for them to get things done. Deep links also take users to specific places in your app to make it easier for them to find what they’re looking for, whether it’s buying a new shoe, booking a trip, or getting back to their favorite game. This helps improve your marketing performance.
Push notifications with a very specific reminder or encouragement ensure you get the best results. For this, you need to monitor in-app events, create segments and target accordingly.
Netmera allows brands and marketers to combine analytics with push notifications to better know and understand what users really want from your app. You can keep the segments as narrow or wide as you want so you can craft truly intelligent push notifications to re-engage with your users.