Effective Push Notification Tips and Examples
Push notification is a great tool for informing users about campaigns, news, cargo tracking and more instantly, and increasing in-app interaction. Brands can easily reach their marketing goals with well-prepared, immersive, and meaningful push messages.
There are many aspects to take into consideration when preparing a push notification before sending it. The content is one of the most crucial ones. The content of your notification should accurately describe the campaign and draw the user in. Therefore, it should contain a call to action (CTA) message to activate the customer. It only makes sense when the right content with the right message reaches the right user.
You should also note that the tone of voice of your notifications must be understandable. In order to avoid ambiguous, unrelated messages, you should keep your message short, understandable and coherent.
After you have prepared the content then you should look into personalization. You can do this by measuring the behavior, demographic information and habits of the users. It will allow you to deliver messages your users want to receive.
Personalized push notification easily differentiates you from competitors. For example, a push notification sent for a campaign in a menswear brand should not be sent to women. However, you can also target women for the same campaign with a message such as “the best gift for men”. By sending a campaign to both women and men at the same time with different messages, you can evaluate the feedback you get. The important thing here is to set up the right communication strategy, taking into account what is targeted with which campaign.
Messages that will increase interaction can be prepared based on the location information of the customers as well. Today, the combination of GPS networks, Bluetooth, and real-time location tracking allows you to deliver targeted messages and track customer data.
Push notifications are great for collecting feedback from customers. By asking your customers’ opinions about the last purchased items, the content they want to receive or their overall experience with your app, service or product, you will both deliver more related and personal experience and also increase customer satisfaction.
Delivering promotions through push notifications are one of the most favorite ones for both marketers and customers. Marketers love to create an urgency with time-limited offers, discounts and promo codes. And customers will feel lucky to have such a deal before it is too late.
Rewarding progress is another example of using push notifications effectively. You can inform them about their in-game actions, the amount of articles they read, their fitness goals, the number of items they purchased through your app. In this way, you will keep your customers more engaged with your app and urge them to keep going to do so.
Timely updates offer great value and trace an important step in the customers’ journey. Especially food app users expect these types of instant and real-time updates after placing orders as they anxiously anticipate delivery.
Ecommerce brands are very familiar with the abandoned cart issues. Push notifications are an effective and compelling way to retarget users who have left before purchase and need an extra urge to follow through at checkout. Hopefully, with a direct, urgency-driven copy and a strong CTA, you can turn them into completed purchases. Moreover, you can add special offers for abandoned items to urge customers to come back and take immediate action on this sale.
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