We’re proud to announce that we have launched our newest and most requested product: Journeys. After months of teamwork, lots of engineering, and many hours of hard work, we feel satisfied with this product’s outcomes that live up to our customers’ needs. Our Customer Journey Builder tool will help you create personalized experiences, and engage with your customers across channels.
We all know that every user takes a different journey and needs a different path to reach the final destination. Emerson once said, “It’s not the destination, but the journey that matters.” Even though this sentence wasn’t about customer engagement, we can twist it into “What makes the conversion matter is the journey,” to use it in our daily work life.
We believe every customer needs to follow a different path to reach the desired conversion goal. Hearing our customers say how frustrating it is to manage different campaigns across different channels and customize them for each customer, made us work to create the perfect Journey Builder Tool.
Create Customer Journeys with
Netmera Journey Builder Tool
Netmera’s Journey Builder Tool is user-friendly and designed perfectly with a no-code-needed interface for users without a technical background. With our easy-to-use journey builder tool, you are able to take control of your marketing campaigns and start building the journey flow however you like.
With just a few clicks, you can define the triggers, choose when the messages will be sent, and when the journey will be completed. This will allow you to automate messaging workflows to provide customized customer experiences. Moreover, Netmera offers an A/B Testing feature in the Netmera Journey Builder Tool that allows you to test different channels and optimize your journey flows.
Let’s understand what Netmera offers in its newest product and why you need it in your marketing campaigns. And if you want to know more about Customer Journeys, you can read our previous article to know more about what Customer Journeys are and how we use them.
How to Create a Journey Workflow at Netmera
1- Choose the conversion you want to track.
Netmera is one of the most powerful Omnichannel Customer Engagement platforms you can use to increase your KPIs. When you want to create a Journey flow, the first step is the Journey setup. In any Journey setup, start by selecting the conversion you want to track.
2- Choose how your Journey will be triggered.
In the next step, select how users will enter your Journey channel. For example, users can enter the journey based on specific events they perform or don’t perform, or they can start the journey within a specific time frame.
3- Select your target audience.
In the third step, choose the target audience you want to include in the journey. You can easily create this audience based on any profile attribute, their performed behaviors, information from their devices, or with pre-defined tags and segments.
4- Create your scenario.
Lastly, using Netmera’s user-friendly journey builder tool, create and launch your journey scenario within minutes. You can utilize channels such as Push Notifications, In-App, SMS, Email, Web Push Notifications, and Widgets, or conduct A/B tests among these channels to discover the journey steps that will optimize your conversions.
A Journey Use Case
Let’s think about a subscription-based streaming service company that allows its members to watch TV shows, movies, or documentaries from any device. Every customer of this brand has different tastes and preferences. Therefore, every one of them needs a different journey flow that will lead them to the brand’s conversion goals. In this particular case, we have Derek.
Derek is our customer who likes to watch horror-themed movies and TV shows. How do we know? Because his watching history shows that his recently viewed content has supernatural and horror themes. For this case, our goal is to increase retention rates while increasing our premium-plan members.
First, we want Derek to engage with the content included in our basic plan. We send him a push notification about a new horror show we’ve added to our content library. With this push notification, we have started our journey flow.
Let’s say the customer, Derek, has decided to engage with our selected content. Since he didn’t watch the full episode, we send another push notification to him, reminding Derek that he left off and if he wanted to continue watching. Then we wait again.
After some time, we see that our customer liked the content and watched a couple of episodes in a few days. We think he might be interested in a premium plan update, so we send him an in-app message upon his next visit. Since we have a campaign that offers a one-month free premium plan, we briefly inform the customer about it in our in-app message.
After some time, because the customer hasn’t responded to our offer, we try a different channel and send Derek an e-mail. Then, he decides to take the offer, completes the upsell process, and uses the premium package for about 15 days.
What’s next? Well, Derek’s journey doesn’t end there.
To know what he’s thinking about our brand and our services, we use the feedback button to get customer feedback without interrupting his experience and get insights about how to improve our brand.
Now, even though this journey flow has ended successfully, we can create another journey scenario where we try to engage our brand new premium plan customer Derek with new shows and movies or try to make him discover what we offer for our premium plan subscribers.
Start Your Journey Now With Netmera's Journey Builder Tool
To start building perfect journeys for your customers, visit here to know more about our Journey Builder Tool, or schedule a meeting with one of our team members now. Reach your customers wherever they are with individually created journey flows and get more conversions right away.