Success Story
4.2x higher open rate on focused-audience vs. broad-audience campaigns
5x higher click-through rate on focused-audience vs. broad-audience campaigns
35.8M+ messages delivered at a 99.5% delivery success rate
12.5% peak open rate, reached by a focused-audience campaign
Online since 1999, Mynet is one of Turkey’s leading digital publishers. It delivers news, sports, and entertainment to readers across the country, along with everyday services such as email and weather.
Its team takes a technology- and data-driven approach to its products, including how it communicates with readers. From breaking match news to team-specific updates, Mynet provides content based on what readers want to follow.
The 2026 World Cup produced a steady flow of news. Some stories interested every football fan, while others mattered only to readers following a specific match or team.
Mynet’s editorial team had two jobs with every story: get it out fast enough to matter, and get it to the users who cared about it. At that pace, once a story was published, the push had to go out without development work for each one.
Match results, transfer news, shock exits. Stories broke by the minute, and some days brought several in quick succession. Each push had to reach users within minutes of the event, every time, while the editorial team moved on to the next story.
Mynet designed push as a natural extension of publishing, so readers would learn about a major development the moment it happened. Through an integration between its content management system and Netmera’s REST API, every story went out as a notification automatically.
The editorial team stayed on content production while Netmera’s infrastructure ran the setup reliably at scale.
“Readers should hear about a development as it breaks, so we connected the content management system to push through Netmera’s REST API. From that point on, publishing a story was enough to trigger its notification, while Netmera’s infrastructure kept up with the World Cup pace, match after match.”
Tolga Dağıdır
Product Owner / Product Manager, Mynet
Every campaign ran through the API integration. Over the 8-week campaign period, Mynet delivered 35.8M+ messages at a 99.5% delivery success rate.
A headline about the final mattered to a wide audience. Only a small group of users cared about a niche update. Sending that update to a broad audience would have put it in front of many users with no interest in it and lowered engagement. Mynet decided that each update should go to its relevant audience.
Mynet built a two-layer structure. Major tournament moments (match results, the final, other high-interest news) went to broad-audience campaigns. More specific sports and entertainment stories went to campaigns for relevant user segments.
Focused-audience campaigns, the ones Mynet built for relevant segments, averaged an open rate 4.2x higher than broad-audience campaigns. Click-through rate showed a 5x lift as well. All of the top 5 campaigns by open rate went to focused audiences, and the best of them saw 12.5%. Broad-audience campaigns still accounted for the bulk of total opens, thanks to their larger audiences.
higher open rate
Broad vs. focused groups
higher click-through rate
Broad vs. focused groups
messages
99.5% delivery success
peak open rate among focused groups
“We decided that each story should reach the audience that cares about it, so we built two layers. Major moments like match results and the final go to broad audiences, and specific sports and entertainment stories go to relevant user segments. The results of focused campaigns show what that choice is worth.”
Tolga Dağıdır
Product Owner / Product Manager, Mynet
Bring your busiest event of the year, and we will show you how the same setup would run for your team.
On a busy match day or the final of a TV talent show, one Live Activity keeps the score or the audience vote count current, and your team saves separate pushes for the developments worth an alert.
A user who opens a match alert behaves differently than one who ignores it. Journeys send each user down a different path (in-app content, a follow-up push, or a pause) depending on what they did with the alert.
Netmera can surface which stories, categories, or shows a specific segment responds to most, giving editorial teams a live signal for what to publish or promote next.
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