Success Story
22.6% conversion rate from automated journey
7.7% lift in overall app activity
16.6% reduction in churn segment
14 average app opens per re-engaged user
UPTION is a fintech app that enables international money transfers, European account opening, and financial services for users in Turkey and abroad. The platform serves a diverse user base across multiple languages, including Turkish, English, and Arabic. The company prioritizes retention and works to keep users engaged across their full product range.
Step one was to identify who might churn. Predictive segments revealed users whose activity was steadily declining. Reaching them in their language with relevant messaging was step two. The users spoke Turkish, English, or Arabic, so each group needed communication in their own language.
The team used Netmera’s AI-powered churn prediction, trained on six months of user behavior. The system analyzed activity patterns and identified users likely to churn within the next 30 days.
UPTION then segmented this audience by language using their existing customer database and created stable tags to lock in the segment. They launched a time-based journey through Netmera’s Journey Builder, with tailored messaging for each language group.
The journey drew in 53% of the at-risk (churn) segment. UPTION had identified the right users and reached them at the right moment. This entry rate set the stage for the re-engagement campaign.
Users needed multiple touchpoints over weeks to rebuild their connection with the app. The challenge was doing this efficiently. Messaging everyone repeatedly would waste effort on users who’d already returned. Manual tracking at this scale wasn’t realistic.
UPTION built a 10-message automated journey. Messages arrived every two to four days, highlighting core value propositions: free international transfers, cashback offers, and cross-border features. The journey used branching logic to stop messaging users who’d already reopened the app. This approach kept the focus on users who still needed a nudge.
Among users who entered the journey, 22.6% converted by reopening the app. App activity increased by 7.7% during the intensive messaging period compared to the campaign’s initial phase. Re-engaged users averaged 14 app opens, evidence of sustained activity beyond single visits.
Netmera gave us two critical capabilities in one place: AI to predict churn risk and Journeys to automate recovery. We targeted thousands of users in Turkish, English, and Arabic without involving our development team. The 22.6% conversion rate proves the system worked. Better still, app activity increased 7.7% during the intensive campaign period, showing genuine re-engagement.
Elif Zeynep Pehlivaner
Chief Digital Officer (CDO), UPTION
conversion rate
activity lift
churn reduction
Over 50% journey entry
Churn starts long before users leave. Netmera’s AI spots the signals early.
Get in touch with us to see how automated journeys win them back.
Predict Who Will Leave
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