Success Story
Pop-up lead-to-MQL: 3.7%
Netmera share of monthly target: 3%
Custom, on-brand designs
Pluxee provides employee benefits and corporate rewards solutions to businesses. With buying decisions increasingly happening online, the company prioritizes engaging potential customers during their research phase and guides them toward partnerships.
Pluxee’s website attracted substantial traffic. The team needed to instantly capture lead information and start sales conversations. The solution had to launch without manual effort, require zero developer time, and stay true to Pluxee’s brand identity.
Companies visited Pluxee’s website to research employee benefits, and the team aimed to identify them to reach with personalized offers. This would create a more dynamic way to turn interest into meaningful outreach.
Their team worked with Netmera to design a custom web widget and banner that appeared strategically during the user journey.
These web personalization tools collected essential information in two steps: first gathering name, email, phone, and company details, then displaying a confirmation message. “We’ve started working on the most suitable offer for you. We’ll get in touch soon.”
Their team built, launched, and iterated on the entire experience independently, without waiting for developer availability.
Over three months, survey responses converted at 3.7% into qualified leads, providing a reliable flow for Pluxee’s sales pipeline. Each lead included complete contact information for immediate, personalized outreach.
Pluxee set a high bar for a web experience that felt authentic and aligned with their brand. They chose an approach that supported deeper customization.
Pluxee requested a fully customized widget and banner design tailored to their specific needs. Netmera’s team created a bespoke solution that matched Pluxee’s brand identity, user experience requirements, and data collection goals.
“We knew our website traffic had potential, and we needed a more tailored approach to capture it. Working with Netmera’s team to design a custom web pop-up as well as a banner that matched our brand changed how visitors engaged with us. The forms collected information while feeling like a natural conversation.”
Muhammed Yüksel
Senior Digital Marketing Specialist
Netmera’s engagement drove 3% of the monthly lead target, as users responded to an experience that felt personal and trustworthy. Each company shared complete information, reflecting the high level of personalization Pluxee offers.
Pluxee already relied on Netmera for email, transactional messages and campaigns across their mobile app. When the web lead capture need emerged, adding another vendor would have meant new contracts, separate dashboards, and fragmented customer data.
Pluxee expanded their existing Netmera implementation to include web engagement tools. The same platform managing their app messaging and email campaigns now powered their website lead capture. This kept all customer touchpoints unified under one system, with consistent data flowing into a single view.
Their team controlled web pop-ups, mobile notifications, and email from one interface. They avoided vendor sprawl, maintained data continuity across channels, and launched the web experience without delays or additional tool onboarding.
netmera share of monthly target
pop-up lead-to-mql
No coding, no IT
Web, email, in-app messages
“Visitors fill out the pop-up in seconds, and we have everything we need to make the call. Plus, we didn’t need to add another tool since Netmera already handled our app and email.”
Muhammed Yüksel
Senior Digital Marketing Specialist
Schedule a demo to see how companies capture qualified leads from anonymous visitors without adding complexity.
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