4 Simple SMS Marketing Tips For Better Messages
SMS has been in our lives for over 20 years. These 160-character text messages have a very large place in our mobile device usage, although not as much as before. SMS, which is very useful not only for personal use but also for sectoral business activities, helps companies stay in touch with their customers. Considering that SMS reaches every mobile phone user sent and 90% of sent SMS are displayed within 3 minutes from the time they are sent, it is still one of the best promotional tools. So, what should a company pay attention to when sending an SMS to get maximum efficiency from this SMS?
Right Customer
Choosing the right target audience helps make the SMS impressive and well-focused. When the content has already been chosen accordingly, it is almost certain that the returns of the SMS will increase. Knowing your target audience well has a very important place in SMS marketing. The more you know your audience, the better the returns will be, and you will have access to data that you can use in your next marketing campaign. Take note that with Netmera’s powerful analytics and engagement tool, you can identify, define, and target your audience with various attributes, including traits, behaviors, preferences, and more. In this way, you will send the right message to the right customer at the right time.
Right Content
When SMS messages are personalized, this guides the recipient quite well. The return of the customer, who has the feeling of being valued, is also good in this direction. Making you feel close to the brand is one of the indispensable goals of SMS. Therefore, the more personalized the messages, the stronger the brand’s position in the eyes of the customer. SMS is a very effective marketing method when it is delivered to the right person, at the right time, with the right method.
Right Time
The timing of the SMS is as important as its content. An SMS sent to someone overwhelmed by stress or at bedtime can have the opposite effect. In order to prevent this and to get a better response, the preferred method is to pay attention to factors such as holidays and business hours when sending the SMS. If an introductory or informative SMS is sent on a Sunday or at the start of the business, it will not be reflected as a good response to the brand. People live without this brand. They should be explained in detail and at the right time why they should choose your brand.
Analysis
After sending your SMS, it is very important to follow up these SMS messages in order to get a response. In a detailed analysis process, you should check who you sent the message to, how many people were reached, and whether all the messages reached the required place. In this way, you know from whom you can expect feedback, and you can experience a more productive process for your next campaign. The analysis, which is important for your campaign, will help you to create your customer profiles, and you will be able to filter which type of SMS you will send to whom, thanks to the feedback received. This will both reduce costs and increase customer satisfaction.
Netmera makes it easy for you to track and analyze customer behavior on every level of detail. You can get detailed and clear insights about the performance of your campaigns to monitor and understand your SMS performance, analyze how customers react to your SMS, and optimize your messages to maximize conversions.
