WhatsApp Marketing: The Complete Handbook

WhatsApp delivers a 98% read rate and 45% click-through rate. If you’re not hitting those numbers, this handbook explains why and how to get there.

  • Performance Benchmarks

74% open rates, 93% conversion lifts, and the numbers that justify budget.

  • Personalization at Scale

Send targeted messages based on purchase history, loyalty status, or browsing behavior without manual setup.

  • Campaign Health

Track opt-outs. Protect your quality score before message fatigue damages deliverability.

Use Cases Across the Customer Lifecycle:

  • Drive app downloads with pre-install messaging
  • Welcome new users with automated onboarding sequences
  • Boost feature adoption through behavioral triggers
  • Reward loyalty program milestones

(And more…)

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