Transform Your Business with Tailored Use Cases
Discover industry-specific solutions to drive engagement, reduce cart abandonment, and boost conversions across e-commerce, home & furnishing, cosmetics, fashion, and more.
Personalized Financial Suggestions
Create segments based on user behavior and profile attributes of the users to be able to reach the right audience at the right time. These segments are dynamically updated.
Proactive Notifications
Dynamically target the right audience based on the user information stored. Reach out to them at the right time by setting up behavior-based automation from multiple channels such as push notifications, in-app messages, web widgets, or web push notifications. A profile attribute stored could be data such as “last payment date”
Engagement with Gamification
Help users complete onboarding without friction even at complex steps. Deliver personalized content to users who exit the onboarding flow at certain steps.
This allows users to continue from where they left off, ensuring a seamless experience and facilitating customer acquisition.
This flow can be easily set up using custom event integration fed into Netmera. Alternatively, the process can be simplified with Netmera’s Autotracking feature for native mobile applications.
Location-Based Suggestions
Trigger push notifications or in-app messages based on location. You can target users entering/exiting a predefined area or all of the users within that area. Physical location-based targeting enables guiding users to perform desired actions effectively.
Geofencing is available exclusively on mobile, while location-based push notifications are supported through both web and mobile integrations.
Digital Onboarding (DOB) and Customer Acquisition
In the digital onboarding flow, user acquisition is crucial, and the number of steps and processes in the onboarding flow vary by brand. Long and information-intensive flows can make it challenging for users to progress and complete the final step.
For users who abandon the flow—such as stopping at step 5—personalized content can be delivered with a message like, “”Complete your process now and learn about exclusive offers tailored for you.”” This approach allows users to continue from where they left off, ensuring a seamless experience and facilitating customer acquisition.
This flow can be easily set up using custom event integration fed into Netmera. Alternatively, the process can be simplified with Netmera’s Autotracking feature for native mobile applications. Autotracking automatically collects page transitions and button clicks without requiring additional development support, making it easier to track user interactions.
Cashback Flows
Transactional notifications
Push notifications can be utilized to deliver confirmation or transactional updates based on behavioral flows tracked by the brand’s panel or backend systems. Leveraging Netmera’s capability to integrate with backend systems, personalized communication can be tailored for users engaged in such flows.
This strategy enables users to monitor their transactions in real-time, receive updates about the process via notifications, and conveniently access transaction details by clicking on the push notification. This approach not only increases app visits but also builds trust and encourages sustained app usage by providing comprehensive post-transaction information.
Journeys
Create unique, personalized journeys to engage customers across channels and reach them wherever they are.
Trigger user-specific flows based on the step the user drops off, utilizing integrated communication channels. If the user leaves the flow midway, a push notification is sent. If the user clicks the push notification and resumes the flow, they proceed to another step. A reminder email can be sent if the user does not click the push or take any action. Depending on their response to the email—for instance, if no action is taken—a reminder pop-up can be set up to appear when they next open the app.
AI-based scenarios
One of Netmera’s capabilities is running AI algorithms based on past behaviors to create dynamic segments with future predictions, allowing you to proactively reach your audience and influence their behavioral flow accordingly. For instance, an AI segment built on churn prediction analyzes past purchasing behavior trends and estimates the likelihood of a user churning within the next ‘x’ days. Based on this, a communication plan can be developed to retain the audience within this segment.
Retail Test
In Netmera, based on the profile attribute information stored for the user, reminders or personalized content tailored to the user’s information can be included in messages.
