Success Story

Turkcell increases revenue by 150% with cart recovery automation

Turkcell Pasaj

Turkcell Pasaj is an e-commerce platform by Turkcell. Thousands of electronic products—including smartphones, next-generation technologies, home appliances, personal care products, gaming computers, sports equipment, music, and hobby products—are offered to customers with alternative payment methods and fast delivery/same-day delivery options.
With Netmera, Turkcell delivers daily mobile push notification campaigns to various audience segments. They also leverage behavior-based automation to ensure Pasaj products are promoted to the right users at the right time. Moreover, product purchase flows are dynamically tracked through Netmera, allowing further analysis.

Challenge

Turkcell realized that cart abandonment rates were high. They faced difficulties in converting users who left their shopping carts without completing a purchase. To boost purchases and sales, they aimed to reduce cart abandonment by automatically reminding users of the items left in their carts based on their behavior

Solution

They implemented a cart abandonment push notification automation triggered after a user leaves an item in their cart, encouraging them to complete their purchase with timely and relevant messaging.

Results

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Conversion rates doubled from 4% to 8% after launching targeted push notifications.

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Revenue: Up to 150% increase in monthly revenues.

Product

Push Notification

Marketing Automation

Topic

Cart Abandonment

Behaviour-Based Targeting

Recognized by MMA SMARTIES Awards 2025

This work earned two MMA SMARTIES Awards 2025: Bronze in Customer Journey Marketing (SMARTIES MEA) and Bronze in Personalization (SMARTIES Türkiye), for its measurable impact on customer experience and revenue growth.

See details in our announcement.

Testimonial

Netmera has significantly contributed to the growth of our e-commerce platform, Turkcell Pasaj. By implementing behavior-based push notification automations, we solved a major issue—cart abandonment. As a result, our monthly revenue increased by up to 150%, and our conversion rate doubled. Netmera’s segmentation and real-time tracking capabilities help us reach the right users at the right time with the right message. Plus, their Customer Success team also supports us with fresh ideas. Overall, Netmera has become a valuable partner for us.