As Netmera, we continue to strengthen our platform, providing a holistic marketing solution that helps our users to offer everything their customers may need in their purchasing journey. As the last step of this, we offer a new marketing solution for our users with the Mixpanel partnership we have established.
Skyrocket Your Marketing Journey with Netmera-Mixpanel Integration
What Does the Netmera-Mixpanel Integration Offer?
All organizations with a digital presence need data, that’s for sure. To be successful, a variety of tools are needed to make sense of the collected data. In cooperation with Mixpanel, one of the most powerful product analysis tools on the market, we help our users collect the right data and efficiently use it in their marketing strategies.
With the Netmera-Mixpanel integration, Mixpanel users who choose Netmera as their engagement tool can automatically transfer the audiences they created in Mixpanel to Netmera and send various posts (i.e. push notifications, email, SMS, in app messages) to these audiences.
Basically, while using Mixpanel for user, product and data analysis, you can use Netmera for your engagement, customer experience and marketing automation plans based on this data. For example, with Netmera you can continue performing your marketing strategies including mobile or web push sending and more suitable for the audience you have obtained with Mixpanel.
How Does Netmera-Mixpanel Integration Work?
You can start using Netmera-Mixpanel integration by entering the user information on the Mixpanel and the project to be integrated on the screen on Netmera.
It is possible to transfer the cohorts that you have segmented only with certain prefixes to Netmera. For example, you can send the audiences you create to Netmera only to send push notifications, apart from the audiences you create to measure analytics data. You can also decide on the refresh frequency of the segments on the screen.
Since Mixpanel removed the push sending feature and you used Mixpanel as an engagement and analytics platform, you can now regain these two superpowers with the joint use of Netmera-Mixpanel.
You can easily transfer the cohorts you created with the internally defined events to Netmera. You should also note that these cohorts are regularly refreshed. Thus, you can retarget the audiences you created using Mixpanel analytics in Netmera, and start sending push notifications or in-app messages.
The second use case is that our existing customers, who currently use Netmera as an engagement and Mixpanel as a comprehensive analytics tool, can likewise use the capabilities of the two products together with the segments transferred from Mixpanel to Netmera.
