Success Story
10X higher click-through rate
49% increase in time in app
Passo is a mobile platform that started with event ticketing for sports, concerts, and theater, then expanded into digital payments and e-commerce. Passo Dükkan, the platform’s marketplace, sells fan gear, electronics, and lifestyle products that complement users’ event experiences.
The company focuses on creating seamless customer experiences that connect entertainment, shopping, and engagement in one platform.
Passo Dükkan sat inside a ticketing app, which meant users opened Passo for events and often missed the marketplace entirely. The team wanted to build a systematic journey that would guide users from initial awareness of Dükkan through discovery, consideration, and purchase.
Instead of a single announcement campaign, they planned a behavioral funnel that would respond to each user’s actions and guide them step by step toward their first transaction.
Users created Passo accounts for event tickets. After signup, they explored ticketing features but had limited exposure to Dükkan. A separate segment showed early shopping intent by browsing the Dükkan category but stopped before viewing any products.
One hour after signup, new users received a promotional message that highlighted a discount for Dükkan purchases above a certain threshold. This introduced the marketplace while users were still active in their first session.
For users who browsed the Dükkan category but didn’t view any products, a separate push fired 30 minutes later. The message presented popular products as a discovery opportunity and encouraged them to explore the marketplace.
Click-through rates jumped 10X overall compared to baseline campaigns. The post-signup message achieved 3.4% CTR and successfully engaged users during their initial app experience. Time in the app increased 49% across the automated journey, which showed users moved beyond quick transactions into broader platform exploration.
Users visited Dükkan and browsed products but left without adding anything to their cart. This represented a critical gap in the funnel: people were interested enough to explore but hadn’t committed to a purchase decision. The team identified this as the stage where discovery had to shift into consideration.
Thirty minutes after users browsed Dükkan without adding items to cart, they received a push message that highlighted discounted products. The timing caught users while their browsing session was still recent, and the focus on deals addressed a key driver for first-time marketplace purchases.
This message generated the highest revenue contribution in the entire funnel. CTR reached 3.23% at this stage, and the step successfully closed the gap between passive browsing and active shopping behavior. Revenue increased almost 20X against baseline campaigns.
Fifteen minutes after users abandoned their cart, an automated reminder fired. The message prompted them to complete their purchase and linked directly back to checkout. The short trigger delay caught users before they moved on to other activities.
Cart abandonment messaging achieved the highest CTR in the entire funnel at 4.15%. This represented a 192% improvement from the awareness stage, which demonstrated how engagement increased as users progressed through each funnel step. The entire automated journey delivered a 9X revenue increase overall compared to baseline performance.
revenue lift over baseline
CTR lift over baseline
increase in in-app time
CTR lift across the funnel
“Our users came to Passo for tickets, so introducing them to Dükkan required more than a single message. We built a behavioral funnel that met users at different stages from signup through cart abandonment.
Netmera’s platform let us launch this without technical bottlenecks. CTR improved 10X overall and hit 4.15% at the final stage. Users are all at different points in their journey, so addressing the full funnel rather than isolated moments brought the success we were looking for.”
Vedat Coşkun
Crm-Growth Manager, PASSO
You can build the same systematic funnel with Netmera’s behavioral automation, without technical resources
Schedule a demo to see how journey-based messaging works for your platform.
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