ISTANBUL, January 15, 2026 – Netmera, a leading Customer Engagement and Growth Platform, has been recognized with two prestigious awards at the MMA SMARTIES Awards 2025, honoring its innovative work with Turkcell Pasaj on a high-impact cart recovery use case.
Netmera won bronze awards in the:
Both awards were granted for Netmera’s data-driven and omnichannel cart recovery automation developed for Turkcell Pasaj, Turkcell’s leading e-commerce marketplace.
The awarded use case showcases how Netmera enabled Turkcell Pasaj to recover abandoned carts and drive measurable business impact by orchestrating highly personalized, real-time automation across channels. Following the launch of targeted push notifications, conversion rates doubled from 4% to 8%, while monthly revenues increased by up to 150%.
By leveraging behavioral data, predictive insights, and dynamic content, Netmera helped Turkcell Pasaj:
The solution focused on user intent and product interests, using precise moments in the journey to recover abandoned carts and drive completed purchases through relevant engagement.
The MMA SMARTIES Awards are among the most respected global awards in modern marketing, celebrating innovation, creativity, and effectiveness in marketing driven by technology and data. Winning across both MEA and Türkiye programs highlights Netmera’s ability to deliver scalable, high-performing personalization strategies across diverse markets.
Netmera CEO Ahmet Basaran commented on the awards, saying: “These awards show us that we are on the right track. We developed Netmera to enable brands to build truly data-driven customer journeys while delivering the best possible experiences to their users. We see that when you do your job right, both user satisfaction and revenue increase. We are very pleased with the positive outcomes of the strong synergy we have built with Turkcell Pasaj.”
Deniz Ertem, Digital Communication Manager at Turkcell Pasaj, stated: “Reaching our customers with the right offers at the right time has always been a priority for us. Thanks to this initiative implemented with Netmera, we have designed a customer experience that turns data into actionable insights, while being measurable and sustainable. This award we received with Netmera demonstrates how effective our personalization and automation-focused approach is, both in terms of user satisfaction and commercial success.”
Netmera is an all-in-one AI-powered Customer Engagement and Growth platform that helps brands create seamless, omnichannel customer journeys. Trusted by leading enterprises including Turkcell, Starbucks, CNN Turk, beIN Connect, ING Bank, ENBD Denizbank, Edenred and Pepsi, Netmera enables brands to connect with their customers through push notifications, in-app messaging, web pop-ups, email, WhatsApp, and SMS—helping them increase conversion, retention, and lifetime value through real-time, personalized experiences.
It minimizes the dependency of marketing and product teams on IT resources. Teams can collect data, build segments, design, and orchestrate campaigns across channels without requiring coding or developer support. Built to scale, Netmera processes up to 30 billion behavioral data points and delivers 30 billion notifications per month, ensuring seamless performance even for high-traffic applications.
For more information about the award-winning Turkcell Pasaj success story, visit:
Turkcell Increases Revenue by 150% With Cart Recovery Automation
Subscribe to our newsletter
© 2024 — Netmera. All Rights Reserved. | Privacy Policy | Cookie Policy (EU) | GDPR | KVKK
