How Spotify Wrapped Has Become a Successful Marketing Technique
Spotify Wrapped is one of the most exciting times of the year for Spotify users. Celebrating its eighth anniversary this year, Wrapped provides a storyboard review of the past year, showing the role of audio in the lives of listeners and how creators accompany the world around us. Although Wrapped was seen as user entertainment at first, it has turned into a viral marketing technique that is taken as an example by many brands over time. There are many reasons for this.
The Wrapped campaign consists of many elements. It starts off by describing the top-streamed worldwide, and continues with a personalized user experience as well as a creator-oriented experience. All these stages are accompanied by a marketing campaign, mainly digital and outdoor, in which artists and public figures take part.
Every year, millions of Spotify users share their Spotify Wrapped cards on social media such as Snapchat, Twitter, Instagram and Facebook. Wrapped also includes a special surprise with videos from artists and creators to thank their fans for being in their Wrapped. Just because of this, the Spotify app has historically seen a big jump at the end of every year, because Wrapped is released at the end of the year.
Brilliant Combination of Data and Personalization Through Story Widgets
It is possible to access a large number of playlists that are specially produced for everyone, using user data collected from the application, ranging from Discover Weekly to Daily Mixes on Spotify. To create and organize these playlists, Spotfiy tracks the music listened to, collects them into specific categories, and also measures the tracks against other listeners. In doing so, Spotify also offers its users to choose which music to show. The secret that separates Spotify from other music platforms is highly dependent on this algorithm.
The algorithm is only the beginning though. With the help of Spotify Wrapped and other algorithms, a personalized perception is strategically created. For instance, by sharing the Wrapped cards on social media, users position themselves in a certain order such as indie, punk, rock.
Spotify is doing its best to make this cultural positioning even easier. Wrapped comes with its striking graphics designed with harmonious colors. People can easily present information about themselves to other people. At this stage, the Story Widget comes into play.
Spotify uses the existing user habits along with the Story Widget and blends it nicely with the Wrapped. Spotify users can see whom, what types of music, how many hours they have listened throughout the year, through these beautifully prepared stories. Spotify also adds interactive buttons to these stories, encouraging its users to share them on social media, even allowing them to choose their desired design templates to share.
All these techniques are more than enough to help Spotify to improve user experience, increase engagements, reactivation and revenues while making the music platform a lovemark.
What Does Story Widget Offer For Your Business
With the Story Widget module, you can create stories anywhere on your mobile app, website, or your product pages. You can guide your customers with these widgets to better understand who you are, what your product or service is about and more.
You can use this tool to make your pages more effective and user-friendly. With every story you create, it tells your product and content to your users. You can also add gifs, videos and high-quality images to your stories. With all this content you add, you will increase clicks, times spent. and sales eventually.
Story Widget is also a great tool for increasing conversion rates. By allowing you to make each page of your app or website more meaningful than the previous one, you can keep visitors on your site and achieve higher conversion rates. You also have the opportunity to explain why your products are different from your competitors.
Netmera offers an effective Story Widget tool for all of its customers. With the easy-to-use Story Widget enriched with rich media, you can turn your mobile and web services into dynamic, engaging and meaningful experiences for your visitors and customers.
