What is Growth Marketing?
The essential elements of a growth marketing strategy
Metrics like customer acquisition rates, conversion rates, customer retention rates, and customer lifetime value can be the foundation of a growth marketing strategy. Here are some of the most effective strategies used by growth marketers today to draw in, convert, build, and keep loyal customers. All of these strategies are frequently employed in the e-commerce industry, but they can also be helpful for businesses with physical locations.
- A/B testing
- Cross-channel marketing
- Customer lifecycle
Examples of growth marketing campaigns
- Referral programs
- Top of the funnel engagement