• Platform
    • Channels
    • Mobile & Web Push
    • Mobile In-App
    • Web Pop-Ups.
    • E-mail
    • SMS
    • Feedback Button
    • Products
    • Web Personalization
    • Mobile A/B Testing
    • Marketing Automation
    • Data & Analytics
    • Surveys & Feedback​
    • Funnels
      Channels
      Web Push
      Mobile & Web Push
      Mobile In-App
      Mobile In-App
      Web Pop-Ups
      Web Pop-Ups
      E-mail
      E-mail
      SMS
      SMS
      feedback icon
      Feedback Button
      Products
      Web Personalization
      Web Personalization

      Deliver personalized web experiences

      mobile_ab
      Mobile A/B Testing

      Optimize app and user experience

      funnel_icon
      Funnels

      Analyze user paths

      Marketing Automation
      Marketing Automation

      Automation across all channels

      Data & Analytics
      Data & Analytics

      Easily track performance

      Surveys & Feedback​
      Surveys & Feedback​

      Collect insights from users

  • Industries
    • Media and Entertainmenta
      media_icon
      Media and Entertainment
      fintech
      Banking and Finance
  • Company
    • About Us
    • Contact Us
    • Netmera Careers
      about_us
      About Us
      contact
      Contact Us
      career
      Careers
  • Resources
    • Blog
    • Glossary
    • Resources
    • Case Studies
    • News
      blog
      Blog
      glossary
      Glossary
      resources
      Resources
      success-stories
      Success Stories
      news
      News
  • Platform
    • Channels
    • Mobile & Web Push
    • Mobile In-App
    • Web Pop-Ups.
    • E-mail
    • SMS
    • Feedback Button
    • Products
    • Web Personalization
    • Mobile A/B Testing
    • Marketing Automation
    • Data & Analytics
    • Surveys & Feedback​
    • Funnels
      Channels
      Web Push
      Mobile & Web Push
      Mobile In-App
      Mobile In-App
      Web Pop-Ups
      Web Pop-Ups
      E-mail
      E-mail
      SMS
      SMS
      feedback icon
      Feedback Button
      Products
      Web Personalization
      Web Personalization

      Deliver personalized web experiences

      mobile_ab
      Mobile A/B Testing

      Optimize app and user experience

      funnel_icon
      Funnels

      Analyze user paths

      Marketing Automation
      Marketing Automation

      Automation across all channels

      Data & Analytics
      Data & Analytics

      Easily track performance

      Surveys & Feedback​
      Surveys & Feedback​

      Collect insights from users

  • Industries
    • Media and Entertainmenta
      media_icon
      Media and Entertainment
      fintech
      Banking and Finance
  • Company
    • About Us
    • Contact Us
    • Netmera Careers
      about_us
      About Us
      contact
      Contact Us
      career
      Careers
  • Resources
    • Blog
    • Glossary
    • Resources
    • Case Studies
    • News
      blog
      Blog
      glossary
      Glossary
      resources
      Resources
      success-stories
      Success Stories
      news
      News
netmera_logo-1-1-1
  • Platform
    • Channels
    • Mobile & Web Push
    • Mobile In-App
    • Web Pop-Ups.
    • E-mail
    • SMS
    • Feedback Button
    • Products
    • Web Personalization
    • Mobile A/B Testing
    • Marketing Automation
    • Data & Analytics
    • Surveys & Feedback​
    • Funnels
      Channels
      Web Push
      Mobile & Web Push
      Mobile In-App
      Mobile In-App
      Web Pop-Ups
      Web Pop-Ups
      E-mail
      E-mail
      SMS
      SMS
      feedback icon
      Feedback Button
      Products
      Web Personalization
      Web Personalization

      Deliver personalized web experiences

      mobile_ab
      Mobile A/B Testing

      Optimize app and user experience

      funnel_icon
      Funnels

      Analyze user paths

      Marketing Automation
      Marketing Automation

      Automation across all channels

      Data & Analytics
      Data & Analytics

      Easily track performance

      Surveys & Feedback​
      Surveys & Feedback​

      Collect insights from users

  • Industries
    • Media and Entertainmenta
      media_icon
      Media and Entertainment
      fintech
      Banking and Finance
  • Company
    • About Us
    • Contact Us
    • Netmera Careers
      about_us
      About Us
      contact
      Contact Us
      career
      Careers
  • Resources
    • Blog
    • Glossary
    • Resources
    • Case Studies
    • News
      blog
      Blog
      glossary
      Glossary
      resources
      Resources
      success-stories
      Success Stories
      news
      News
Login
Get a Demo

Email Marketing

Email Marketing is a permission-based marketing type involving a company or a brand sending e-mails to its target audience, accompanied by an e-mail channel, to promote its work. 

Using emails as a marketing channel is highly effective and also a widely used method for businesses and organizations to communicate with their target audience, build relationships, and promote their products or services.

Email marketing campaigns involve sending emails to a list of subscribers who have voluntarily provided their email addresses or have shown interest in the business before. These subscribers can be existing customers, potential customers, or individuals who have expressed interest in receiving updates, promotions, campaigns, and offers from the business.

Effective marketing campaigns using emails as a channel involve thoughtful planning, segmentation of the target audience, creating compelling and relevant content, designing visually appealing emails, tracking metrics (e.g., open rates, click-through rates), and optimizing campaigns based on the insights gained. Additionally, it is crucial to adhere to email marketing regulations and obtain necessary permissions to send commercial emails.

Some Facts

According to Statista (2023), share of marketers using automated e-mail marketing worldwide is 63%.

Open rates for e-mail marketing is more than 20% worldwide (Statista, 2020), while click-through rates are more than 2.6%. 

E-mail Marketing software market size worldwide is 1.25bn USD (Statista, 2023). 

Benefits of Using E-mail Marketing

  • Cost-effectiveness
  • Targeted and personalized communication
  • Increased engagement and conversion
  • Relationship building and customer loyalty
  • Measurable results and analytics
  • Automation and workflow efficiency
  • Easy sharing and forwarding
  • Integration with other marketing channels 

Disadvantages of Using E-mail Marketing

While email marketing has numerous benefits, it also has a few disadvantages. Some users may consider emails as “spam”, which leads to low open and click-through rates. That is why it can be challenging to maintain a healthy email list and ensure deliverability. Additionally, email marketing requires careful planning and crafting compelling content to avoid being overlooked or marked as spam.

Subscribe to our newsletter

    Platform

    • Mobile Engagement
    • Data & Analytics
    • Marketing Automation
    • Web Engagement

    Channels

    • Mobile & Web Push
    • In-App
    • E-mail
    • SMS

    Company

    • About Us
    • Contact Us
    • Open Positions
    • Customer Referral Program

    Policies

    • Privacy Policy
    • GDPR

    © 2021 — Netmera. All Rights Reserved.

    Linkedin-in Twitter Facebook-f
    Linkedin-in Twitter Facebook-f
    Linkedin-in Twitter Facebook-f