What is Bounce Rate?
What is A Good Bounce Rate?
Having a %40 or lower is normal, and can differ from industry to industry or channel to channel. However, if your bounce rate is higher than %60, it is best for you to try to lower it with different strategies that may apply for your business.
What Can Cause a High Bounce Rate?
The most common ones include:
1. Technical errors
2. Low-quality content
3. Slow website performance
4. Poor User Experience (UX)
5. Errors in analytics setup
6. Non-mobile-friendly website design
7. Intrusive advertising
Different Kinds of Bounce Rates
Hard Bounce: This means that probably those visitors are not interested in your website at all. They enter your website and exit almost immediately. Hard bouncers have a minimum engagement, and they don’t waste any time reading or scrolling to find out what you’re offering.
Medium Bounce: These types of visitors show little interest and engagement towards your website. This means that the visitors are hardly your target audience but there is still a small chance that they can be converted into customers.
Soft Bounce: This means that the visitors are interested in your business and show interest in your services or products. They are your target audience, but probably lost in your website and did not find what they were looking for. The best way to convert soft bouncers into customers is to determine why they left in the first place.
The average bounce rate is between 41% and 55%
“The bounce rate refers to the percentage of website visitors who leave the site after visiting only one page. An average bounce rate falls between 41% and 55%, meaning that a significant number of visitors are not engaging with the website beyond the first page. This could indicate a lack of relevant or engaging content, difficulty in navigation, or other factors that detract from the user experience.”
Bounce Rate vs. Exit Rate: What's The Difference?
The term exit rate refers to the percentage of people who leave a particular page after visiting any number of pages on a website. Let’s say a visitor clicked on a blog post on your website. Then, using a direct link on your blog post, they also visited another page on your website. After some time, they closed the browser. This increases the exit rate.
However, bounce rate refers to people who land on a specific page and leave that specific page. For example, a visitor may visit one of your blog post pages, but exit the browser in less than a minute. This is a bounce rate, and by knowing how many people leave your page instantly, you can try to work on your content offerings, blog posts, visuals, or website designs to lower it.