Bounce Rate
The term Bounce Rate used in web traffic analysis means that users leave the website in a short time without taking any actions like filling out a form, making a purchase, clicking a link, navigating to another page, etc.
Different Kinds of Bounce Rates
Hard Bounce: This means that probably those visitors are not interested in your website at all. They enter your website and exit almost immediately. Hard bouncers have a minimum engagement, and they don’t waste any time reading or scrolling to find out what you’re offering.
Medium Bounce: These types of visitors shows little interest and engagement towards your website. This means that the visitors are hardly your target audience but there is still a small chance that they can be converted into customers.
Soft Bounce: This means that the visitors are interested in your business and show interest in your services or products. They are your target audience, but probably lost in your website and did not find what they were looking for. The best way to convert soft bouncers into customers is to determine why they left in the first place.
