Meet Netmera at Seamless Middle EastLet’s Connect!
netmera_logo
  • Platform
    • Channels
    • Mobile & Web Push
    • Mobile In-App
    • Web Pop-Ups
    • E-mail
    • SMS
    • Feedback Button
    • Products
    • Web Personalization
    • Mobile A/B Testing
    • Data & Analytics
    • Autotracking
    • Surveys & Feedback​
    • Funnels
    • Customer Journeys
    • Customer Data Platform
    • Live Activities
  • Industries
    • Media and Entertainment
    • Banking and Finance
    • Retail and E-commerce
    • Travel And Hospitality
    • Telecommunication
    media_icon
    Media and Entertainment
    fintech
    Banking and Finance
    retail
    Retail and E-commerce
    travel
    Travel and Hospitality
    telco_icon
    Telecommunication
  • Company
    • About Us
    • Contact Us
    • Partners
    • Netmera Careers
    about_us
    About Us
    contact
    Contact Us
    career
    Careers
    partner
    Partners
  • Resources
    • Blog
    • Glossary
    • Use Cases
      • Banking & Fintech
      • Media & Entertainment
      • Food & Beverage
    • Resources
    • Developer and User Guide
    • Case Studies
    • News
    blog
    Blog
    glossary
    Glossary
    usecases
    Top Use Cases
    resources
    Resources
    success-stories
    Success Stories
    news
    News
    user_guide
    Docs & User Guide​s
Login
Get a Demo
Back to Glossary

Bounce Rate

What is Bounce Rate?

The term Bounce Rate used in web traffic analysis means that users leave the website in a short time without taking any actions like filling out a form, making a purchase, clicking a link, navigating to another page, etc. 

What is A Good Bounce Rate?

Having a %40 or lower is normal, and can differ from industry to industry or channel to channel. However, if your bounce rate is higher than %60, it is best for you to try to lower it with different strategies that may apply for your business.

What Can Cause a High Bounce Rate?

The most common ones include: 

1. Technical errors 

2. Low-quality content

3. Slow website performance

4. Poor User Experience (UX)

5. Errors in analytics setup

6. Non-mobile-friendly website design

7. Intrusive advertising

Different Kinds of Bounce Rates

Hard Bounce: This means that probably those visitors are not interested in your website at all. They enter your website and exit almost immediately. Hard bouncers have a minimum engagement, and they don’t waste any time reading or scrolling to find out what you’re offering. 

Medium Bounce: These types of visitors show little interest and engagement towards your website. This means that the visitors are hardly your target audience but there is still a small chance that they can be converted into customers. 

Soft Bounce: This means that the visitors are interested in your business and show interest in your services or products. They are your target audience, but probably lost in your website and did not find what they were looking for. The best way to convert soft bouncers into customers is to determine why they left in the first place. 

The average bounce rate is between 41% and 55%

“The bounce rate refers to the percentage of website visitors who leave the site after visiting only one page. An average bounce rate falls between 41% and 55%, meaning that a significant number of visitors are not engaging with the website beyond the first page. This could indicate a lack of relevant or engaging content, difficulty in navigation, or other factors that detract from the user experience.”

Forbes

Bounce Rate vs. Exit Rate: What's The Difference?

The term exit rate refers to the percentage of people who leave a particular page after visiting any number of pages on a website. Let’s say a visitor clicked on a blog post on your website. Then, using a direct link on your blog post, they also visited another page on your website. After some time, they closed the browser. This increases the exit rate.

However, bounce rate refers to people who land on a specific page and leave that specific page. For example, a visitor may visit one of your blog post pages, but exit the browser in less than a minute. This is a bounce rate, and by knowing how many people leave your page instantly, you can try to work on your content offerings, blog posts, visuals, or website designs to lower it.

Subscribe to our newsletter

    Products

    • Customer Data Management
    • Customer Journeys
    • Web Personalization
    • Mobile A/B Testing
    • Data & Analytics
    • Autotracking
    • Surveys & Feedback​
    • Funnels

    Channels

    • SMS
    • Mobile & Web Push
    • In-App
    • E-Mail
    • Live Activities

    Industries

    • Media and Entertainment
    • Banking and Finance
    • Retail and E-commerce
    • Travel and Hospitality
    • Telecommunication

    Company

    • About Us
    • Open Positions
    • Contact Us
    • Partners

    Resources

    • Blog
    • Glossary
    • Top Use Cases
    • Resources
    • Success Stories
    • News
    • Developer and User Guide

    © 2024 — Netmera. All Rights Reserved.   |   Privacy Policy   |   Cookie Policy (EU)   |   GDPR   |   KVKK

    Linkedin X-twitter Facebook Youtube Instagram
    Manage Cookie Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
    View preferences
    {title} {title} {title}