What is Ad Tracking?
Ad Tracking is the in-market research method that follows the performance of the brand. It encompasses components such as product use and testing, advertising awareness, and attitude toward competitors. In addition, it is also known as ad activity tracking or post-testing.
Have you ever wondered how an advertisement for a product you’ve just searched for online ends up in front of you? It’s because of advertising tracking.
Trackers often gather information about your search history, the pages you’ve visited, your purchase history, and personal details like age or location. However, to prevent trackers from accessing your computers or devices, you can use ad blockers to limit the information they can obtain about you.
The most common trackers are cookies, UTM tags, or tracking pixels:
Cookies: Cookies are tiny bits of information stored on users’ computers through the web browser, recording their online activities.
UTM tags: Marketers add snippets of code to the end of URLs to track information about website visitors, such as the source driving their visits and the number of clicks made on a webpage.
Tracking pixels: Tracking pixels are 1-pixel-by-1-pixel images incorporated into websites, ad campaigns, or emails through HTML codes to monitor user activity and conversions.
Using UTM Tags
A UTM tag, also known as a UTM code, is a tracking code that marketers add to the end of a URL to monitor information about website visitors.
One of the most commonly used tracking methods is UTM tags, which marketers use to determine lead and traffic sources. Moreover, they can also track the number of page visits and conversions.
A code or tag added to a URL monitors the traffic source, the particular campaign linked to it, and the text that led the user to click and access the page.
To illustrate, here is an example of a URL with a UTM tag added:
Original URL: https://netmera.com/deep-linking-101/
URL with a UTM tag: https://netmera.com/deep-linking-101/?utm_source=newsletter&utm_medium=email
Examples of What You Can Track With Ad Trackers:
3. Type of Connection
4. OS, Device, and Browser in use
5. ISP (Internet Service Provider)