Active User
Active User refers to people who regularly use products or services in the customer lifecycle.
The most important features that distinguish active users from other users are; a certain period and a meaning-dependent use. There are daily, weekly, and monthly active users.
- Daily Active Users (DAU): Users interact with the product or the service on a daily basis.
- Weekly Active Users (WAU): Users interact with the product or the service on a weekly basis.
- Monthly Active Users (MOU): Users interact with the product or the service on a monthly basis.
Why do we measure Active Users?
Brands monitor Active Users to gain an understanding of how many people use their website or app on a daily, weekly, or monthly basis. This accurate calculation benefits brands by helping them measure growth, track consumer behavior patterns, and improve customer engagement.
Remember that each active user wandering around your website or application is a potential customer for you to convert. Measuring active users can help you understand how many potential customers you have to engage and convert. But, more than looking and tracking active users is needed to track performance and growth for businesses.
