Success Story
11.7x higher CTR than average campaigns
80% post-click conversion rate
86% uplift in checkout-to-transaction completion
Fal Sepeti is a mobile content platform that turns user photos and prompts into personalized interpretations and creative insights. With a continuous flow of users moving through its purchase journey daily, the platform depends on smooth transaction completion to deliver personalized content and maintain engagement.
Users engaged with content and initiated checkout at promising rates. But Netmera’s Funnel Analysis revealed a substantial portion of users who started checkout never completed their transactions. This meant friction at the moment when intent was highest and revenue was closest. The team needed behavioral-level diagnosis and targeted intervention to close this gap.
Users who triggered the Checkout event disappeared before finalizing the transaction. This represented immediate lost revenue at the most critical junction of the customer journey.
The team knew a system that could detect this specific behavioral pattern and respond in real time would work by reinforcing intent before it diminished entirely.
They built behavior-driven automation using Netmera’s Automated Messages. After a user triggered Checkout, the system monitored activity for one hour. If the Transaction event didn’t fire within that window, an automated push notification engaged the user immediately.
The message was sent at a behaviorally meaningful moment, defined by funnel drop-off patterns rather than arbitrary timing.
The automated messaging achieved a click-through rate 11.7x higher than the brand’s average campaigns. Among users who clicked the push notification, 80% completed their transaction. The overall checkout-to-transaction completion rate climbed from 30% to 56%. The one-hour intervention window reached users before intent dropped, which resulted in an 86 percent relative improvement.
Users were abandoning purchases, but the exact moment they dropped off was unclear. Without that level of visibility, any intervention would rely on guesswork rather than real behavior.
Fal Sepeti needed to see exactly where users stalled, how long they typically waited before abandoning entirely, and what patterns separated completers from abandoners.
Netmera’s Funnel Analysis and Cohort features broke the purchase flow down to the event level. The data exposed the Checkout to Transaction step as the key drop-off point. Cohorts confirmed that users who didn’t finish within 60 minutes almost never came back, which set the one-hour window as the optimal intervention threshold.
Fal Sepeti accessed all of this insight directly through Netmera’s interface without requiring data team support or complex SQL queries.
The data-driven approach eliminated speculation. The 11.7x CTR improvement validated that the one-hour timing hit users at the right moment. The team now conducts ongoing funnel and cohort analysis to identify similar friction points across other journey stages.
To stop disruptions in the payment process, we needed real-time data, not guesswork. Thanks to Netmera’s funnel analysis, we figured out exactly where users were hesitating. By intervening with the right automation during that ‘golden hour’ when intent is highest, we both improved the user experience and converted incomplete maintenance tasks into sales at record speed.
Hazal Türkoğlu
Digital Marketing Specialist
11.7x higher CTR
Checkout-to-transaction: 30 → 56 percent
86 percent relative uplift
Fully automated, always on
Fal Sepeti closed a major revenue gap with real-time analytics and automation. The system evaluates each checkout event, detects early signs of abandonment, and triggers the right intervention without manual effort.
The same approach works across your entire user journey.
Onboarding drop-offs: Trigger messages when users install but don’t complete account setup. Catch them before interest fades.
Cart or Content abandonment: Re-engage users who start but don’t finish key interactions. Guide them back to incomplete actions with timely nudges.
Subscription timing: Monitor usage patterns and reach users before renewals. Send personalized offers based on engagement history.
Dormant user recovery: Identify inactivity thresholds and automate win-back campaigns. Bring users back with relevant content or incentives.
Build these flows once using Netmera’s no-code interface, then let automation handle execution at scale.
Schedule a demo to see how behavioral triggers work for your platform.
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