How DenizBank Introduced The Super Limit Product With In-App Pop-Ups
DenizBank
Challenge
DenizBank wanted to announce the newly added super limit feature to MobilDeniz customers. They aimed to do this by adding a story push to the quick menu area on the pre-login screen, the only space they could position within the application. However, these communication methods did not introduce the product’s functions and capture the user’s attention. There were also problems with users finding the Super Limit product within the application.
Solution
Netmera was the best solution to introduce the Super Limit product to users by making correct and effective in-app communications. It was realized that the most effective communication strategy for users to use a function on the Prelogin screen was to present a pop-up as soon as the user opened the application.
Making this communication before the user’s focus shifted to another task increased click-through rates by 10 times.
DenizBank decided that the most effective communication method for introducing the Super Limit product to users was a pop-up that would appear as soon as the user opened the application.
For this, using Netmera’s in-app messages product was the right choice for them. Netmera’s user-friendly interface, an easily designable and integrable in-app product, was crucial in solving DenizBank’s problem.
By using Netmera’s pop-up product that can be positioned anywhere, DenizBank completed the design and integration through the panel and quickly introduced the Super Limit product. MobilDeniz progressed by conducting A/B tests to determine where it could get the highest conversion by displaying pop-ups in different areas to introduce the product to its customers.
Results
DenizBank, by displaying pop-ups both within the application and on the pre-login screen, did not achieve the desired returns from its in-app pop-ups because it obstructed the journey of users who came to perform a specific transaction in the channel. However, due to the pop-ups displayed on the pre-login screen, it achieved very high returns. Thus, they identified and implemented the area for communication.
As a result, by presenting a pop-up to users when they first opened the MobilDeniz application to guide them to Super Limit applications, DenizBank:
Testimonial
“We used Netmera for the promotion of DenizBank’s brand new Super Limit product. Due to its user-friendly design and capability to precisely position pop-ups where we want, Netmera was the perfect choice for effectively promoting our Super Limit product.”
Yalçın Yalınkılıç
SVP – Digital Sales and Marketing
