What is CDP (Customer Data Platform)?
A Customer Data Platform (CDP) is a software solution that collects, organizes, and analyzes customer data from various sources. It creates a unified and centralized customer database, allowing businesses to view their customers comprehensively across different channels and interactions.
Gather data from all zero, first, and third-party data sources —websites, mobile applications, CRM systems, etc. Build in-depth customer profiles within an interconnected system using Netmera’s Web and Mobile SDKs.
Netmera CDP lets you combine event and profile data from online and offline sources through Web and Mobile SDKs and Rest API. Get real-time updates as your customers interact with your brand constantly and reflect the latest information.
By providing a 360-degree view of each customer, Netmera gives you a centralized and comprehensive compilation of customer data from various sources and interactions. The goal is to create a cohesive view of each customer, allowing businesses better to understand customer preferences, behaviors, and needs.
This unified profile enables more personalized and targeted interactions, improving customer experiences and more effective marketing strategies.
Create any segment you’d like or benefit from automatically generated predictive segments likely to churn or convert by Netmera’s AI technology.
By leveraging unified customer profiles, we empower businesses to deliver personalized content and cross-channel recommendations tailored to each audience. Netmera’s improved algorithms help you create AI-based predictive segments to customize, arrange, and target your campaigns for specific audiences. With the creation of targeted marketing campaigns, businesses can boost engagement and increase revenue.
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