Ad Tracking is the in-market research method that follows the performance of the brand, consisting of components such as product use and testing, advertising awareness, and attitude toward competitors.
Advertising tracking is also known as ad activity tracking or post-testing.
Have you ever wondered how you ended up seeing an advertisement for a product you’ve just searched for online? To put it simply, it is because of advertising tracking.
Trackers often get information about your search history, pages you’ve visited, purchase history, and personal information like your age or location.
The most common trackers are cookies, tracking URLs, or tracking pixels.
To prevent trackers from your computers or devices, you can use ad blockers to limit the information they can achieve about you.