Success Story
84% increase in category-to-purchase conversion rate
2.7x higher conversion among push-engaged users
5x higher conversion vs. baseline for push-clickers
3.36% click-through rate on automated push notifications
DCEY is Turkey’s clothing rental platform serving women who want designer occasion wear without the commitment of purchase. Founded in 2010, the company became the first fashion rental business in Turkey to earn B Corp certification. DCEY curates collections from global and local designers for weddings, engagements, and special events.
The team works to deliver personalized customer experiences across mobile and web, using behavioral data to send relevant messages that match where users are in their journey.
DCEY’s “Engagement & Wedding Dresses” category attracted consistent traffic. Users browsed the selection, but rental completions weren’t keeping pace with views. Without immediate, relevant follow-up tied directly to browsing behavior, interest signals weren’t converting at the rate their business model required.
The team needed a lifecycle communication system that triggered automatically when users viewed specific categories.
Plenty of users browsed the engagement and wedding dress collection. Far fewer rented. The problem was the lag between browsing and follow-up. DCEY set out to eliminate that delay entirely.
The team built an automated push notification that triggered 20 minutes after a user viewed the category. This timing allowed users to browse without interruption while reaching them before interest faded.
The message referenced the specific category they’d viewed and included a time-limited discount code. The entire system ran on behavioral triggers through Netmera’s automation, requiring no manual campaign setup for each user.
Conversion rates from category view to purchase increased by 84%. The automated, behavior-based approach meant every user received a message tailored to their browsing activity. Segmentation worked in the background to ensure relevance.
Eda Franci
Co-founder, DCEY
DCEY wanted to understand the complete path from engagement to rental. Without tracking how push interactions connected to purchases, the team couldn’t quantify the channel’s contribution to revenue.
DCEY used Netmera’s funnel analytics to track the journey from push click to completed purchase. The platform segmented users who clicked push notifications and measured their conversion rates separately from general category viewers. This ensured revenue tracking connected each campaign directly to rental transactions.
Users who clicked push notifications converted at 9.3%. This rate was 2.7x higher than general category viewers and 5x higher than the baseline conversion rate before automation launched.
The team could see exactly how much revenue came from push-engaged users, and prove the channel’s business impact.
“Behavior-based push automation ran itself, freeing our team from manual campaign work. We could focus on analyzing, testing, and optimizing instead. Using the platform’s analytics, we measured how push engagement translated directly into rental revenue.”
Eda Franci
Co-founder, DCEY
category-to-purchase conversion
higher conversion from push clicks
push CTR
post-click conversıon
The difference comes down to timing and personalization. Behavioral push automation eliminates the lag between when users show interest and when they hear from you. Teams gain visibility into which moments drive real engagement and revenue.
Your users are showing interest right now. Are you reaching them in time?
Schedule a demo to see how Netmera automates responses based on behaviors while interest is still high.
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